Freelancer profile translated to English.
Back to original languageAbout Chloé
Are you struggling with visibility among your prospects?
Do you have existing communication that doesn't truly reflect who you are?
Or simply, do you lack the time to seriously handle it?
This is precisely where I can help.
As a communication and digital marketing consultant, I spent 15 years in a large international group in various roles within Corporate, Digital, and Support Functions communication.
This experience has given me a 360° vision, enabling me to grasp different levels of complexity and translate them into clear messages for each audience.
Since late 2023, I have been supporting SMEs and large groups in three main areas: communication strategy, brand identity, and content creation.
Concretely, this means:
**- Laying solid foundations**: positioning, messages, audience, tone = the foundation of aligned communication starts with a strong identity.
- **Defining the communication strategy**: channels, action plan, calendar... so that every statement serves a purpose.
**- Creating impactful content**: website, pitch, social media, newsletters, blog, ... everything that brings your messages to life.
And above all, supporting you in implementation with methodology, tools, and perhaps a bit of automation to save time.
💪 My qualities: strong client orientation, team spirit and collaboration, unwavering positivity, and rigorous organization. Serious without taking myself too seriously, I can't imagine my day without a good dose of laughter and smiles!
A project? A need? Let's discuss it! 🍵
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Lyon (up to 20km), Villefranche-sur-Saône (up to 20km)
Experience
- Solvay
On Malt
SPARK Program Communication ManagerCHEMICALJanuary 2026 - March 2026 (3 months)Lyon, FranceManaged the communication strategy for the programDeveloped key messages and tailored them for different audiencesProduced content and communication materialsLaunched and produced an internal podcastProvided change management support - SOLVAYCommunication Manager - Transformation ProjectCHEMICALJanuary 2025 - December 2025 (1 year)
- Defined and managed the communication strategy for the program
- Created the project's brand identity
- Segmented audiences / personas
- Clarified vision, objectives, and values based on the Group's mandate
- Developed key messages
- Tailored and implemented the communication strategy per audience:
1. adapted messages according to involvement and maturity levels,2. selected the most relevant formats and channels- Produced content and speeches:
1. communication materials (kits, intranet articles, newsletters, FAQs),2. talking points and speeches for project committees and management- Facilitated and supported deployment:
1. prepared and participated in meetings, workshops, and key events,2. coordinated with the project team to ensure consistency and alignment- Established qualitative and quantitative indicators, continuous feedback, and adjustments
- Collaborated closely with stakeholders and validated strategic deliverables in line with Group standards
- Chloé KoubbiCommunication & Digital Marketing ConsultantPRESS AND MEDIAAugust 2023 - Today (2 years and 10 months)Lyon, FranceI help companies implement communication and digital marketing strategies to boost their visibility, employee engagement, and customer loyalty through:- the creation and deployment of communication strategies- project management- content creation (articles, posts, visuals, presentations...)- event organization- measuring success and implementing corrective actions
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Education
- Digital Marketing & Performance CertificationEM Lyon2024
- Master's Degree in Marketing, Communication & Business StrategiesINSEEC2009Master 2, Marketing, Communication & Stratégies Commerciales