Freelancer profile translated to English.
Back to original languageAbout Chloé
Are you lacking visibility with your prospects?
Do you have existing communication that doesn't truly reflect who you are?
Or simply, do you not have the time to seriously handle it?
This is precisely where I can help.
As a communication and digital marketing consultant, I spent 15 years in a large international group in various roles within Corporate, digital, and support functions communication.
This is how I now have a 360° vision, capable of absorbing different levels of complexity and translating them into clear messages for each audience.
Since the end of 2023, I have been supporting SMEs and large groups in three main areas: communication strategy, brand identity, content creation.
Concretely, this means:
**- Laying solid foundations**: positioning, messages, audience, tone = the foundation of aligned communication starts with a strong identity.
- **Defining the communication strategy**: channels, action plan, calendar... so that each communication serves a purpose
**- Creating impactful content**: website, pitch, social media, newsletters, blog, ... everything that brings your messages to life.
And above all, supporting you in implementation with method, tools, and perhaps some automation to save time.
💪 My qualities: a strong client focus, a team spirit and collaboration, unwavering positivity, and rigorous organization. Serious without taking myself too seriously, I can't imagine my day without a good dose of laughter and smiles!
Have a project? A need? Let's discuss it! 🍵
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Lyon (up to 20km), Villefranche-sur-Saône (up to 20km)
Experience
- Solvay INT
On Malt
Project Renewal: SPARK Program Communication ManagerCHEMICALApril 2026 - June 2026 (3 months)Lyon, France- Deployment of communication plan for an ERP change program- Stakeholder relationship management- Content creation, community management, event organization.... - SolvaySPARK Program Communication ManagerCHEMICALJanuary 2026 - March 2026 (3 months)Lyon, FranceProgram communication strategy managementKey message development and adaptation by audienceProduction of content and speaking materialsLaunch and production of an internal podcastChange management support
- SOLVAYCommunication Manager - Transformation ProjectCHEMICALJanuary 2025 - December 2025 (1 year)
- Definition and management of the program's communication strategy
- Creation of the project's brand identity
- Audience segmentation / personas
- Clarification of vision, objectives, and values, according to the Group's mandate
- Development of key messages
- Adaptation and implementation of the communication strategy by audience:
1. adaptation of messages according to involvement and maturity levels,2. choice of the most relevant formats and channels- Content and speech production:
1. communication materials (kits, intranet articles, newsletters, FAQs),2. talking points and speeches for project bodies and management- Facilitation and support for deployment:
1. preparation and participation in meetings, workshops, and key events,2. coordination with the project team to ensure coherence and alignment- Implementation of qualitative and quantitative indicators, continuous feedback and adjustments
- Close collaboration with stakeholders and validation of strategic deliverables in compliance with Group standards
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Education
- Digital Marketing & Performance CertificationEM Lyon2024
- Master 2, Marketing, Communication & Commercial StrategiesINSEEC2009Master 2, Marketing, Communication & Stratégies Commerciales