Freelancer profile translated to English.
Back to original languageAbout Chloé
I help brands regain control of their image and performance on social media.
Today, social media doesn't lack content.
It lacks direction.
Social Media Expert since 2022, I support lifestyle, food, sports, and culture brands in their digital strategy:Walk in Paris, Matsuri, Pedone, Fitness Park, Paris Golf Gallery, Pokawa…
My role:
Establish a clear strategic framework, produce engaging content, and drive its amplification.
📈 Some results:
– +3M views/month for Walk in Paris
– +600 new followers/month for Matsuri
– +6000 followers organically for Pedone
-.....
🔥 My expertise
Strategy & editorial structuring
Content production
Paid media (Meta, TikTok…)
Influence & activations
Event coverage
📍 My approach
A simple reading:
what people see → what they understand → what they do.
Every decision (content, ads, formats) serves this sequence.
🎯 For whom
Brands that want to structure their social media and make it a real lever for visibility, desire, and conversion.
💬 Let's work together
Monthly retainers, audits, strategies.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- POKAWASocial Media ConsultantRESTAURANTS AND FOOD SERVICESeptember 2025 - September 2025Paris, FrancePokawa is one of the most influential food brands of its generation, known for popularizing the poké bowl in France thanks to a pop, sunny, and very social-media-native identity.MISSIONS:Complete analysis of the TikTok account (content, formats, storytelling, frequency, platform codes)Competitive analysis & sector benchmarkDiagnosis of visibility mechanics and TikTok algorithmsPerformance analysis: views, engagement, recurrence, weak signalsClear definition of editorial pillars & preferred formatsDetailed strategic recommendations (production, frequency, video structure, hooks, creative angles)
- KuntoHead of Social MediaHEALTH AND WELLNESSFebruary 2025 - May 2025 (3 months)Paris, FranceKunto is an inclusive sports application designed for people with chronic conditions or illnesses.MISSIONS:- Development of the editorial line (tone, pillars, formats adapted to each network)- Creation of schedules around health & prevention key moments- Supervision of the creative team in charge of content- Launch campaign for the program dedicated to endometriosis: storytelling, teasing, testimonials- Activation of expert collaborations (EndoFrance, specialized dietitian, health partners)Kunto is an inclusive sports application designed for people with chronic conditions or illnesses. MISSIONS: - Development of the editorial line (tone, pillars, formats adapted to each network) - Creation of schedules around health & prevention key moments - Supervision of the creative team in charge of content - Launch campaign for the program dedicated to endometriosis: storytelling, teasing, testimonials - Activation of expert collaborations (EndoFrance, specialized dietitian, health partners)
- Walk in parisPaid Social Campaign ManagerFASHION AND COSMETICSSeptember 2024 - Today (1 year and 9 months)Paris, FranceWalk in Paris is a French streetwear brand founded by Léo Walk and Gary Neveu. It stands out for its aesthetic, blending 70s retro influences with 90s hip-hop culture.MISSIONS:- Creation, management, and optimization of Meta Ads campaigns (traffic, conversion, retargeting…)- International deployment: Belgium, France, Switzerland, UK, US…- Analysis of creative / targeting / placement performance to refine strategy- Creative recommendations linked to drops, key moments & new products- Regular reporting and management of paid budgets in line with e-commerce objectives
Reviews
C
Christelle
Boulangerie Jan
Reviewed on 2/14/2024
Chloé was very quick and the result is always there! I will not hesitate to call on her skills again. I recommend!
Xavier
Planète Tatou
Reviewed on 2/13/2024
Fast and efficient
Recommendations
CJ
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Education
- Master in Strategic Communication & MarketingEFAP - École des nouveaux métiers de la communication2022
- DUT in Marketing TechniquesIUT de Vannes2019
Certifications
- Certified Social Media ProfessionalHootsuite Social Media Certification2023
- Google Analytics Individual QualificationGoogle2022