Freelancer profile translated to English.
Back to original languageAbout Chloé
I help brands regain control of their image and performance on social media.
Today, social media is not lacking in content.
It lacks direction.
Social Media Expert since 2022, I support lifestyle, food, sport, and culture brands in their digital strategy:Walk in Paris, Matsuri, Pedone, Fitness Park, Paris Golf Gallery, Pokawa…
My role:
Establish a clear strategic framework, produce engaging content, and manage its amplification.
📈 Some results:
– +3M views/month for Walk in Paris
– +600 new followers/month for Matsuri
– +6000 organic followers for Pedone
-.....
🔥 My expertise
Strategy & editorial structuring
Content production
Paid media (Meta, TikTok…)
Influence & activations
Event coverage
📍 My approach
A simple reading:
what people see → what they understand → what they do.
Every decision (content, ads, formats) serves this sequence.
🎯 For whom
Brands that want to structure their social media and make it a real lever for visibility, desire, and conversion.
💬 Let's work together
Monthly support, audits, strategies.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Pedone GelatiHead of Social MediaRESTAURANTS AND FOOD SERVICEJune 2025 - Today (1 year and 2 months)Paris, FranceFounded in 1959, Pedone is an iconic Italian house of artisanal gelato in Paris. A benchmark among chefs, institutions, and gastronomy professionals, the brand now wanted to conquer the general public, while preserving the quality and legitimacy that built its reputation.MISSIONS:
- Development and management of the social media strategy
- Definition of the editorial line and communication territories
- Photo and video content production
- Development of proprietary formats and recurring concepts
- Social media management (TikTok, Instagram, Facebook)
- Performance analysis and continuous optimization
- Strategic monitoring and opportunity identification
- Support for openings, launches, and brand highlights
- POKAWASocial Media ConsultantRESTAURANTS AND FOOD SERVICESeptember 2025 - September 2025Paris, FrancePokawa is one of the most influential food brands of its generation, known for democratizing the poké bowl in France thanks to a pop, sunny, and very social-media-native identity.MISSIONS:
- Comprehensive analysis of the TikTok account (content, formats, storytelling, frequency, platform codes)
- Competitive analysis & industry benchmark
- Diagnosis of visibility mechanics and TikTok algorithms
- Performance analysis: views, engagement, recurrence, weak signals
- Clear definition of editorial pillars & formats to prioritize
- Detailed strategic recommendations (production, frequency, video structure, hooks, creative angles)
- KuntoHead of Social MediaHEALTH AND WELLNESSFebruary 2025 - May 2025 (3 months)Paris, FranceKunto is an inclusive sports application designed for people with pathologies or chronic illnesses.MISSIONS:
- Construction of the editorial line (tone, pillars, formats adapted to each network)
- Creation of schedules around health & prevention key dates
- Supervision of the creative team in charge of content
- Launch campaign for the endometriosis program: storytelling, teasing, testimonials
- Activation of expert collaborations (EndoFrance, specialized dietitian, health partners)
Reviews
C
Christelle
Boulangerie Jan
Reviewed on 2/14/2024
Chloé was very fast and the result is always up to par! I will not hesitate to call on her skills again. I recommend!
Xavier
Planète Tatou
Reviewed on 2/13/2024
Fast and efficient
Recommendations
CJ
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Education
- Master in Strategic Communication & MarketingEFAP - École des nouveaux métiers de la communication2022
- Technical Sales DiplomaIUT de Vannes2019
Certifications
- Certified Social Media ProfessionalHootsuite Social Media Certification2023
- Google Analytics Individual QualificationGoogle2022