Freelancer profile translated to English.

Description

Web Analytics & Tracking Consultant — expert GA4, GTM (client-side & server-side), Consent Mode V2, DataLayer, BigQuery & Power BI.

📊 I help companies make their data collection reliable and structure their tagging plans to monitor marketing performance through KPI-oriented dashboards.

🧠 Expertise: GA4 • GTM • Consent Mode V2 • DataLayer • BigQuery • Power BI • Server-side Tracking • CMP

🚗 Major clients: Renault, Mercedes-Benz, IBM, L’Oréal, McDonald’s, Quick (international multi-country contexts).

🎯 Goal: provide reliable, usable data that aids business decisions.

📍 Paris — remote or hybrid

🤝 Available to discuss before starting to ensure your needs are well-defined.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

OMD
Senior AdTech & Data Manager Specialist – RENAULT
AUTOMOBILE
May 2023 - Today (3 years and 1 month)
Design and management of automated dashboards for marketing performance monitoring.
Implementation and monitoring of GA4 / GTM tagging plans (implementation & troubleshooting).
Development of advanced onsite tracking practices & campaign optimization.
Training and support for internal teams in advanced tracking & data culture.
Contribution to technological roadmaps & centralization of innovations at the EMEA level.
Consent Mode V2 Privacy / Analytics Compliance datalayer Looker Studio Microsoft Power BI
OMD
Senior Traffic Manager & Data Management Specialist – Mercedes-Benz
January 2021 - May 2023 (2 years and 4 months)
Design and deployment of comprehensive tracking plans. Setup GTM Server-Side & Consent Mode V2 + GA4
Creation of multi-source Looker Studio dashboards. Collection and validation of Meta CAPI, TikTok, Bing, Google Ads, Snapchat data
Implementation of advanced conversion tracking & media performance analysis
GTM Server-Side CMP Meta CAPI Google Tag Manager Looker Studio
MINDSHARE
Senior Traffic Manager & Data Analytics Specialist – IBM
DIGITAL AND IT
January 2017 - January 2021 (4 years)
Implementation of GA4 via GTM for IBM site conversion tracking. Creation of Power BI dashboards for campaign performance monitoring (Social / CM360 / SEA / Emailing)
UX analysis via heatmaps to improve user experience
Launch of A/B tests to optimize conversions (forms, traffic…) with Google Optimize
Microsoft Power BI Google Analytics CMP Google Tag Manager Looker Studio