Freelancer profile translated to English.

Description

Hello! My name is Chloé and I am an expert in luxury and fashion marketing as well as E-commerce.

I now have over 10 years of experience in strategic marketing and Branding for luxury, fashion, fashion accessories, and cosmetics brands. Also for eco-responsible products.

I have had the immense privilege of working for major houses as well as launching small brands (jewelry and eco-responsible products).

I would be delighted to be part of your project on the following topics:

💡 Creation/Optimization/Adjustment of your brand platform

- Create your value proposition to highlight your difference

- Brand/product name / Storytelling / Definition of your target audience

- Creation of your visual identity (logo, graphic charter, packaging)

🗣️ Go to market: building the channels adapted to your brand and your target audience together

- Creation of a Shopify e-commerce site / UX optimization

- Social media support (content, ads, editorial)

- Marketplaces: launching on Amazon and scaling revenue (Ads, account management, optimization)

- BtoB: launching on marketplaces (Ankorstores, Faire…)

👪 I can also support you on more transversal topics such as:

Building a P&L and monitoring a budget

Project management

💚My values: Value and company creation, ecology, sustainable development, craftsmanship and handwork. ⭐Feel free to add my profile to your favorites ⭐

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Superbee Eco products
CMO
E-COMMERCE
August 2022 - Today (3 years and 10 months)
Chiang Mai, Thailand
Develop the marketing plan for the Superbee brand, which manufactures and sells responsible products in the USA and Asia.
- Content management and creation
- Facebook ads
- Amazon Seller Central
- Business development on new B2B and B2C platforms
E-commerce Business Development Social Media Project Management
Rue paradis bijoux
General Manager
E-COMMERCE
March 2019 - February 2022 (2 years and 11 months)
Paris, France
Build and launch a digital brand for the Thom group with the aim of attracting a new customer base. Design the marketing plan while monitoring key performance indicators. Design jewelry based on customer demand. Ensure continuous process improvement by managing the development of the website, marketplaces, and social media. Define and present medium and long-term business plans and budgets. Create company processes and structure while managing a team of three people. Negotiate with suppliers on margin, design, and quality. Develop monthly reports analyzing sales and customer behavior. Increase brand visibility by activating new leads. Oversee the digital marketing plan, activation, and key performance indicators, including the deployment of marketing channels, keyword selection, ad design, and website UX.

Key achievements:
● Develop a DNVB to attract younger customers.
● Growth 2020 +150% of TO // 2021 +100% of TO.
● Improvement of ROAS from 1 to 4 // ACOS from 60% to 25%.
Communication Strategy Marketing Social Media Amazon E-commerce Business Development Project Management
Hermès Sellier
Marketing Manager
LUXURY GOODS
January 2017 - February 2019 (2 years and 2 months)
Pantin, France
Build the marketing and communication strategy for Hermès' jewelry business in a context of evolving brand image and team. Ensure relay and follow-up by markets.

Key achievements:

● Present, monitor, and manage the annual budget, including €2M in 2019
● Build a high-performing team through three divisions, involving 8 people.
● Launch Hermès' first High Jewelry campaign for a budget of €1M, photographed by David Sims.
● Enhance Hermès' jewelry culture by implementing a training strategy through which 2,000 salespeople were trained in the Middle East, Asia, and the United States markets.
● Oversee the organization of events, such as PR presentations, VIP events, and in-store marketing activities in Paris, Dubai, Russia, the United States, Japan, China, and Korea.
● Build the "Hermès Jewelry" culture and its identity (online and offline) while making Hermès a leader in the jewelry market.
● Increase brand awareness through effective communication, digital, press, and high jewelry events across Asia, the Middle East, and the United States.
Branding & Identity Luxury Communication Strategy Budget Management Project Management