Freelancer profile translated to English.

Description

Are your e-commerce product pages not reflecting your brand's quality?

Is your checkout funnel causing customers to drop off at the wrong moments?

I am an UX Designer & E-commerce CRO specialist.I help online stores boost their CVR through targeted CRO & UX Audits, high-converting Product Detail Pages (PDPs), and a frictionless checkout funnel (reassurance, microcopy, mobile-first).

+6 years in Product Design(formerly Hosman, Little Worker): A/B testing (Kameleoon), UX Design, CVR/CPA optimization, analytics (GA4, Hotjar, Looker Studio), mobile-first UX/UI redesign.

I now apply this expertise directly to e-commerce businesses.

What I offer specifically:

- Shopify E-commerce CRO & UX Design Audit (heuristic, funnel analysis, mobile)

- Product Detail Page (PDP) Redesign

- Checkout Funnel Optimization (cart, checkout, reassurance)

- E-commerce UX/UI Design · Key Pages (e-commerce expert: home, collection, PDP, cart, checkout)

- E-commerce Copywriting (CTAs, reassurance, objections, microcopy)

- Annotated Figma Handoff for Shopify Integration

My role: transforming your traffic into sales (without increasing your ad spend).

What this means for my clients:

📈 Increased CVR with equal traffic

💰 Decreased cart abandonment rate

✨ A store that lives up to your products

👉 Shall we discuss? I respond within hours at most.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Morphea Bed
UX/UI & E-commerce CRO Designer
E-COMMERCE
April 2026 - April 2026
Bordeaux, France
Premium e-commerce bedding brand (Shopify). Mission: UX/UI audit of the existing site + Product Page redesign.

CRO UX/UI Audit (mobile-first):Comprehensive heuristic analysis of the purchasing journey (home, collection, mattress & pillow PDPs, cart). Identification of P1/P2 friction points ranked by CRO impact. Deliverables: annotated recommendations on Figma + prioritized roadmap.

Product Page (PDP) Redesign:Redesign of the Bedding pages. Work on information hierarchy, mobile readability, reassurance, and CTAs. Copywriting recommendations to strengthen the premium positioning.

Checkout Funnel Optimization:Recommendations on the cart (CTA wording, highlighting savings, upsell), variant toggles, cross-selling, and out-of-stock management.

Deliverables:Annotated Figma audit & Notion with prioritized recommendations + desktop & mobile mockups, ready for integration.
Expert Figma Sales Funnel UX Audit Mobile Design CRO
Hosman
Lead Product Designer & CRO
REAL ESTATE
March 2021 - March 2025 (4 years)
Bordeaux, France
*Total Site & Conversion Funnel Redesign:UX audit, friction identification, redesign of key pages (home, PDP, tunnel). Annotated Figma mockups + dev handoff.

*SEA Campaign Optimization:Design of dedicated landing pages, post-click funnel optimization to maximize CVR and reduce CPA.

*Analytics:GA4, Looker Studio, Hotjar: GA4 event setup, cohort analysis, KPI dashboard creation. Behavioral analysis via Hotjar (heatmaps, session recordings).

*Design System & Brand Guidelines:Figma components, tokens, typography, grid. Guidelines to ensure consistency across all platforms.

*Co-design Workshops:Sessions with product and operations teams to optimize internal tools.
Lead CRO & A/B testing via Kameleoon: Experiment design, setup, monitoring, and results analysis (CVR, bounce rate, click-through rate).
Expert Figma UI/UX Design CRO Design System Conversion Funnel
Little Worker
Product Designer
CIVIL ENGINEERING
May 2019 - August 2021 (2 years and 3 months)
Bordeaux, France
*Showcase Site & Conversion Funnel Redesign:Complete UX/UI redesign in collaboration with the Marketing department: audit, redesign of key pages (home, PDP, checkout funnel), optimization of visual hierarchy and readability. Annotated Figma mockups + dev handoff.

*Design System & Back Office Evolution:Design of a complete Design System in Figma (components, tokens, typography, grid) to standardize and evolve the product Back Office.

*Co-design & User Testing Workshops:Facilitation of workshops with teams to co-build UX solutions. Implementation and monitoring of user tests to validate design choices.

*Brand Book:Creation of a comprehensive Brand Book to formalize brand identity (graphic chart, guidelines, use of visual elements).
Figma UI/UX Design Design System Branding Dashboard