Freelancer profile translated to English.

Description

With over 7 years in China and having supported more than 50 brands, I now help European companies enter the Chinese market, grow, and succeed, faster, smarter, and without costly mistakes.

👉 What I bring:

• Practical market knowledge and a deep understanding of local trends

• A network of reliable local partners and experts

• Clear and concrete roadmaps with realistic revenue targets

What I offer:

1️⃣ Market entry strategy and implementation to grow your brand in China

2️⃣ Sourcing support to find and secure reliable suppliers

3️⃣ Individual coaching and sales training to explore Chinese digital ecosystems (RED, Tmall, Douyin…)

🚀 My approach: pragmatic, local, and results-oriented.

Have a project in mind? Let's discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Chinese
Fluent

Workplace preferences

Remote only

Primarily works remotely

Supergoop!
Senior Sales Manager - APAC
FASHION AND COSMETICS
April 2021 - June 2024 (3 years and 3 months)
Hong Kong
Led Supergoop!’s commercial growth across 10+ Asia-Pacific markets - including China, Hong Kong, Singapore, Thailand, Malaysia, Philippines, Taiwan, Indonesia, and India - managing both retail and online channels (Sephora, distributors, Lazada, Shopee, Travel Retail).

Key achievements & responsibilities:
- Defined and executed the regional sales & marketing strategy, driving double-digit growth YoY across Sephora SEA and key distributors.
- Oversaw P&L, forecasting, and commercial agreements with partners across APAC, optimizing assortment and pricing to reach profitability targets.
- Led retail marketing activations (animation, merchandising, training) aligned with brand positioning and local consumer behavior.
- Partnered with Sephora and local distributors to launch new markets (e.g., Thailand, Malaysia, India) and accelerate brand awareness through localized campaigns.
- Managed a cross-functional team (Sales, Supply, Education, Marketing) to ensure operational excellence and seamless execution regionally.
E-commerce corporate-strategy Tmall
Université Paris Dauphine - PSL
Guest Lecturer
January 2019 - Today (7 years and 5 months)
INSEEC School of Business & Economics, Paris, France
Visiting Professor in Business Schools & University to teach:
- China Digital Ecosystem
- China E-commerce
- New Retail & Best practices from Asia
- China Experience Sharing
- CRM & Loyalty
L'Oréal
Asia E-commerce Manager
January 2021 - April 2021 (3 months)
Paris, France
- Managed the Asia strategy for the Vichy brand
- Trained internal teams on Chinese digital innovations