Freelancer profile translated to English.
Back to original languageAbout Chloe
For 8 years, I have been supporting and advising brands in their communication strategy, particularly through sports & entertainment partnerships (ambassadors, clubs, Federations, events, competitions...).
It starts with the brand's communication strategy, identifying the appropriate rights holder, negotiating rights, activating the partnership: launch, content creation (digital, visual, photos, videos, Press...), setting up events (Press, clients, on-site visibility...)
Various experiences have allowed me to understand the challenges of each stakeholder and thus coordinate projects: brand and advertiser such as Renault, event such as the Dakar at A.S.O., the consulting agency at Lagardère Sports with various clients.
Today, I master the expertise required for a communication campaign in the broad sense: strategic communication advice, content creation, media plan, community management, press relations, event management, reporting...
It is this global and transversal expertise that I wish to offer.
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 50km)
Experience
- Commerces Avenue
On Malt
Commercial communication and community management consultingJanuary 2018 - February 2018 (1 month)Paris, France- Implementation of the communication strategy- Creation of digital platforms- Launch and event community management - Lagardère Sports & EntertainmentClient ManagerSPORTSMay 2016 - September 2018 (2 years and 4 months)Paris, FranceActivation of sports partnerships for brands:- Brand marketing advice and strategy with its rights holder- Implementation of activations (digital, event-based, Press, clients, internal etc...)- Creation of content - videos, photos etc- Analysis of partnership impact and sustainabilityExamples:- HomeAway Abritel / EURO FOOTBALL 2016 Campaign- Jeep Europe / WORLD SURF LEAGUE 2016 Campaign- Partner activation manager - ASSE St Etienne 2017 & 2018- Activation L'Or cafés I ambassadors - WINTER OLYMPIC GAMES 2018- Launch of the Jeep Elite / LNBasketBall 2018 naming- Fortuneo Banque / Cycling team TOUR DE FRANCE 2016 to 2018 digital campaign- G-Shock Challenge the limit / 5 STREET AMBASSADORS content creation- Joker / FFBasketball 2016 & 2017 advice and activation- Underamour / TEDDY RINER 2016 partnership launch
- Driving EvolutionClient DirectorSPORTSMarch 2013 - May 2016 (3 years and 2 months)Paris, FranceAdvice and activation- Supporting brands in their event activation strategy- Creation of activation content - filming, shooting etc- Business developmentProject management- Event production- Budget management- Team management and client relationsEvents- Operations: product launch, Press operation, hospitality, roadshow, film and advertising...- Events: Mondial de l'Automobile, 24h du Mans, Formula E, Le Mans Classic, WTCC, Formula 1...
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Education
- Master in managementESCEM Business School2012Ecole de commerce - EQUIS et AACSB Spécialisation: Intenational Marketing Communication Strategy - Certificat de compétence junior en management d'entité sportive - Engagement dans la vie associative Bureau des Sports
- Master of Art CommunicationLondon Metropolitan School2013Double diplôme à l'université Communication Spécialisation : Integrated Marketing and Communication Strategy