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Chloé GaillardCG

Chloé Gaillard

Brand Strategist

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Chloé

Clarifying vision, structuring identity, aligning expression

Having rigorously supported major houses in the perfume/beauty sector (Chanel, Dior, Guerlain, Jean Paul Gaultier, Rabanne, Clarins, Gucci…), I have developed a keen strategic understanding of brands and their challenges.

Today, I support brands in defining their vision and structuring their identity, by building a strategic framework that allows creativity to express itself with coherence and impact.

My experience in the luxury sector allows me to bring a transversal and structuring vision, guaranteeing strategic accuracy and excellence in execution.

Possibility of working with a Creative Director duo, for your brand's design challenges (visual identity, branding, photography, print, retail, digital, content...)
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Savarin (agence de design)
    Senior Project Manager Luxury 360° B2B
    LUXURY GOODS
    January 2023 - January 2026 (3 years)
    Paris, France
    360° branding and communication projects (beauty/perfume sector): Dior, Chanel, Guerlain, Jean Paul Gaultier, Carolina Herrera, Rabanne, Nina Ricci, l'Artisan Parfumeur, Clarins, Lancaster, Gucci, BOSS...

    • Branding, packaging, digital, retail, events, brand activation
    • Project management and coordination from client brief to final delivery
    • Drafting strategic recommendations and budget proposals
    • Definition and adherence to budget, margin, and deadline objectives
    • Strategic monitoring, research for solutions in response to needs and in line with objectives
    • Daily contact with international client portfolio and suppliers (Europe, Asia, America)
    • Management of incoming and outgoing invoicing
    • B2B commercial prospecting, B2B commercial presentations

    Client portfolio +€600K
    Project Management Branding Marketing Communication Strategy Packaging
  • Suite 4.48 (agence creative)
    Multibrand Social Media Manager B2C and B2B
    SOCIAL NETWORKS
    January 2022 - December 2022 (11 months)
    Paris, France
    Multibrand and multi-channel content creation (visuals, text, videos)

    Ideation and application of multibrand and multi-channel editorial calendar

    Community management

    Project management (shoots, new brand/platform launches, supplier management)

    Post impressions over 1M
    Project Management Content Creation Audiovisual Production B2B Community Management
  • Prowd (start-up tech)
    CSR Communication Manager B2B
    TECH
    August 2020 - August 2021 (1 year)
    Paris, France
    Brand content: ideation and creation of textual & visual content for internal database (chatbot), website, blog, newsletter, social networks, and webinars

    Management and updating of internal database and website

    Events: deployment and management of corporate challenges, major trade shows (key messages, materials, means, target)

    B2B Social Media: monitoring, ideation & content creation

    +70% participation in corporate challenges
    Project Management Content Creation Branding Event Management Social Media

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Education

  • Master 2 Brand Manager
    ISCOM Paris
    2021
    Cursus International Communications

Skill set

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