About Chloé
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- TBWA\CORPORATECorporate Communication ManagerCONSULTING AND AUDITSAugust 2019 - Today (6 years and 9 months)Boulogne-Billancourt, FranceCreative agency of the TBWA group, specializing in corporate communication for brands.Clients: Netflix, Google, Easyjet, APRR, The National Federation of Public Works, Le CNIEL, etc.- Strategy: annual communication plan, positioning- Press relations: writing press releases, managing press contacts, relations with journalists, etc.- Tactical communication operations- Webmaster of the site www.tbwa-corporate.com- Community Manager for Instagram, Facebook, Twitter, and Linkedin pages- Emailings: creation and distribution with MailChimp- Internal Com: managing the internal Workplace network, organizing events- CSR: proposing and implementing zero-waste orientations- Applications for various Grand Prix in the advertising market (Effie Grands Prix Stratégies, TOP/COM, COM-ENT etc.)
- 366Marketing and Communication ManagerPRESS AND MEDIANovember 2014 - August 2019 (4 years and 9 months)Paris, FranceAdvertising sales house for all regional daily press brands (Ouest France, La Voix du Nord, La Provence, Sud Ouest...) across all their platforms (print, web, mobile, and tablets).COMMUNICATION- Strategy: annual communication plan, positioning, etc.- Public relations: afterworks, cocktails, conferences, goodies, LiveTweets, concerts, launches, etc.- Press relations: writing press releases, managing press contacts, relations with journalists, etc.- Tactical communication operations- Webmaster of the site www.366.fr- Community Manager for Facebook (366), Twitter (@366communities), and Linkedin (366) pages- Emailings: creation and distribution with Active Mailer- Graphic design: display ads in media newsletters, emailings, animated gifs, rate cards, graphic identity (logos, graphic charter, Powerpoint charter, etc.), videos, etc.- Management and writing of the newsletter 366#LAB: http://www.366.fr/lab/lab-66/- Applications for various Grand Prix in the advertising market (Effie, Grand Prix du Brand Content, Trophées Marketing, INMA, etc.)MARKETING- Sales pitches, personalized client dossiers, writing cross-media special operations- Creation and redesign of commercial policies and offers- Market analysis and advertising investments- Execution and monitoring of ad hoc studies- Management of campaign post-tests: preparation, launch, monitoring, summary in collaboration with Kantar TNS
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Education
- Master 2 Services MarketingIAE Brest2012Marketing des services, Anglais des affaires, Marketing social et public, Marketing du tourisme, Communication, Relation client, E-marketing.
- Bachelor Business Studies and Master 1 Management SciencesStaffordshire University and IAE of Tours2011Brand Management, International Marketing, Integrated Marketing Communications, Strategy, Tourism and Leisure Marketing. Toeic test : 955/990.