Freelancer profile translated to English.
Back to original languageAbout Chloé
+10 years transforming brands into conversation starters.
From product launches to international campaigns, from editorial content to social media, from press dinners to content creators, I've spent a decade (yes, you can't change who you are) making ideas circulate and come to life for major accounts like CHANEL Parfums Beauté, Veuve Clicquot, Levi's Monoprix, Groupe Bertrand, and Oatly...
All different but with the same intention: to capture attention.
I thrive in environments where media, influence, culture, communities, and business intersect.
Places where a good idea must convince a management committee as much as a journalist, a creator, or an algorithm.
+100 brands supported.
Hundreds of campaigns, content pieces, and activations, shot, viewed, gone viral, reviewed, analyzed.
Several European markets managed simultaneously.
A few crises.
Lots of projects, and above all, a lot of joy in doing this job.
And always the same obsession: ensuring a brand is not just seen, but chosen.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- CANAL + BRAND FACTORYSenior Brand StrategistPRESS AND MEDIAMarch 2024 - April 2026 (2 years and 1 month)Paris, FranceDesign of brand content systems across the entire Canal+ Brand Solutions ecosystem, creative advertising sales (Canal+, HBO Max, Eurosport, UGC, Grand Rex, digital, cinema...)- Strategic interface between advertisers, agencies, and internal teams for major accounts (LVMH, Air France, Oatly, Booking, Volkswagen…)- Narrative pitching with sales teams; monitoring of campaign operations from recommendation to delivery- 360° social-first brand activations (OOH, social, influence, UGC): generating earned media- Media network & amplification (press, creators, editorial partnerships)- Social & creator economy (casting, collaborations, content)- Brief analysis and extraction of actionable insights (social, content, usage, Gen Z trends)- Creative assets: spots, billboards, social media content, event activations, and TV sponsorships- Coordination of creative, editorial, social, production teams, and external partners.- Campaign performance, optimization of brand content strategies- Integration of GenAI tools in creative and production workflowsExample Campaign:OATLY- Design of 360° social-first activations(OOH, social, influence, UGC) conceived to generate earned media-Creation of viral formats(stunts, collaborations, social-native content) and PR amplification–Development of Instagram & TikTok ecosystems(conversational content, community-led)–Activation of influence & creator economy strategies(casting, native content, amplification)–KPIs(reach, engagement, brand lift, EMV) and continuous optimization–Coordination of teams & markets(agencies, creators, social, media)Key Results:– 35M+ OOH impressions (Paris)– 5-week immersive experience (collaboration with Big Mamma) generating engagement & desirability– 3 Cannes Lions + Grand Prix Stratégies 2025– Campaign transformed into massive social content & UGC (conversational & participatory logic)
- Agence Dragon RougeBrand Strategy LeadCONSULTING AND AUDITSMarch 2024 - December 2025 (1 year and 9 months)Paris, France- Definition and deployment of brand platforms- Management of 360° communication strategies (digital, social, PR, influence)- Copywriting: manifestos, taglines, tone of voice & brand semantics, podcast scripts- Management of creative teams and cross-functional coordination- Budget management and resource optimization -- KPI definition and performance monitoring -- Strategic recommendation and client pitch presentations -
- Chanel Parfums BeautéSenior CopywriterLUXURY GOODSSeptember 2023 - November 2025 (2 years and 2 months)Paris, France- Conception and copywriting: Identifying key information from creative briefs and developing innovative and original concepts, adaptable to all visual media and suitable for 360° communication (TV, cinema, digital, print, CRM, social media, etc.).- Script and scenario creation: Writing engaging scripts and scenarios for commercials, digital content, and other visual media, remaining true to the brand's vision and editorial line.- Interdisciplinary collaboration: Working closely with creative teams, from Creative Direction to Creatives, Creative Designers, and other talents to ensure the quality and consistency of projects. Collaboration with internal editorial teams to ensure consistency of CHANEL's tone of voice.Strategic watch: Continuously monitoring visual and narrative trends on digital platforms to fuel a digital-oriented creative strategy and propose ever more innovative and relevant concepts.Brand: Continuously deepening the understanding of CHANEL's values and aesthetics to ensure brand identification and content consistency with the House's image.Campaigns: BLEU de CHANEL, Gabrielle CHANEL, Chance, Hydra Beauty, Les Beiges, Nº1, LE LIFT, Éclat Premier, Allure Homme sport Superleggera…
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Education
- Master's degree, CommunicationAUDENCIA2010Master's degree, Communication
- Bachelor's degree, Tourism and Travel Services Marketing OperationsLycée Régional Hôtellerie et Tourisme Paul Augier- Nice2008Bachelor's degree, Tourism and Travel Services Marketing Operations