Chloé F.

I assisted my client in the complete creation of the visual identity and communication for their 100% solar catamaran tour company, specializing in slow and river ecotourism.

Brand Identity:

I designed a visual identity consistent with the company's values: nature, calm, comfort, gentle navigation, and environmental respect.

- logo creation

- color palette

- typography selection

Boat Personalization

I also created the graphic elements for the catamaran's branding and personalization:

- logo integration

- color choices

- slogans visible on the boat

- visual simulations before production

Communication Materials

To improve the visibility of the business at boarding points, I designed:

- the design of an advertising flag

- the hierarchy of information and marketing hooks

AI Visual Creation

Before the boat's construction and the official photoshoot, I generated photorealistic visuals using generative AI tools (Firefly, Nano Banana, etc.) to:

- represent the boat in various navigation environments

Website Creation

I designed and developed the business presentation website on WordPress:

- choice of an eco-responsible host

- website architecture and structure

- content writing

- website development and integration

- integration of calls to action for booking

Social Media & LinkedIn Templates

To enable the client to communicate easily and autonomously, I created:

- 5 LinkedIn post templates on Canva

- a LinkedIn banner

- a profile picture

The project allowed the company to launch its business with a professional, coherent, and differentiating brand image, highlighting its unique positioning around sustainable river tourism, premium comfort, and intimate group experiences.

I created an unboxing experience for an existing product, from concept with several design proposals to print-ready files. This included the design of the packaging, an insert, and a pattern for the tissue paper.

My collaboration with LobLab aimed to redesign and modernize the brand identity (logo, colors, etc.) and the packaging for all products (artisanal and made in France: protein bars, whey, desserts, supplements, gainers, etc.). In total, about 30 packaging items and 5 different product lines. The project went wonderfully.