Freelancer profile translated to English.

Description

Digital Project Manager e-retail, specializing in cosmetics and the luxury sector, with international experience at Parfums Christian Dior, L'Oréal Luxe, and Fenty Beauty. Expert in 360° campaign coordination, digital asset creation, management and optimization of innovative tools, combining analysis, efficiency, operational speed, and creativity.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Parfums Christian Dior
INTERNATIONAL E-RETAIL COORDINATOR
FASHION AND COSMETICS
June 2024 - Today (2 years)
Paris, France
Central E-Retail - Makeup

Preparation of Dior's new campaign launches with our retailers (on-site and off-site):
Creation of central e-retail guidelines (kits) per launch
Development and coordination of briefs, monitoring of asset production with creative agencies and internal digital teams:
On-Site: landing pages, specific banners, enriched content pages (PDP), educational boards.
Off-Site: newsletters, assets for social networks

Digital orchestrations in e-retail kits (paid and owned social)
Sharing of assets on the DAM platform
Optimization of online tools, monitoring with agencies and markets: shade finder and virtual try-on.
Reporting (post-campaign analysis, online tool performance analysis)
Tracking of various market requests
Competitive intelligence in innovation
Project Management e-retail Operational Marketing Adobe Photoshop Project Coordination
L'Oréal Luxe - Biotherm
PRODUCT DEVELOPMENT & CAMPAIGN ASSISTANT - Final internship
FASHION AND COSMETICS
July 2023 - December 2023 (5 months)
Paris, France
Management of mock-ups with external agencies, management of artworks with internal teams
Competitive analysis of leaders in the skincare market (anti-aging)
Identification of consumer habits and market trends
Research on product, packaging, and formulation innovations
Development of marketing concepts for 2026 launches
Management of the content factory for the 2024 launch (digital assets)
Brainstorming and development of activation strategies for the 2024 launch (digital kit owner, sampling activations)
Competitive and numerical analyses (sell-in, sell-out, postmortem...)
360 Activation Product Development Project Management
Parfums Christian Dior
INTERNATIONAL E-RETAIL PROJECT MANAGER ASSISTANT - Gap year internship
FASHION AND COSMETICS
January 2022 - July 2022 (6 months)
Paris, France
Coordination and provision of campaign materials for e-retailers.
DAM management.
Management of market requests related to launch plans, creative monitoring, online monitoring (compliance with brand image and e-retail guidelines).
Support for project managers in formalizing the launch strategy.