Freelancer profile translated to English.

Description

I manage the marketing strategy for premium brands as their outsourced Marketing Director: B2B acquisition, branding, e-commerce, trade marketing.

I have 10 years of experience, with a dual background in consulting firms / brand marketing, the last 3 years entirely dedicated to the Food, Beverage, Lifestyle & Leisure sectors.

✅EXPERTISE

-B2B/B2C Marketing Strategy

Identification and prioritization of growth levers

Definition and deployment of an actionable roadmap aligned with commercial & financial objectives

Performance monitoring

- **Branding**:

Positioning

Storytelling

Communication

Public Relations

Brand content

- **Digital Marketing**:

Acquisition & lead generation (budget €100k/year, 200 MQL generated/month)

CRM, segmentation & automation

Nurturing & conversion optimization

Proficiency in AI tools (ChatGPT/Claude)

-Creation, redesign and development of e-commerce platforms(Shopify)

Creation of landing pages

UX & conversion optimization

Digital activations and promotional campaigns

-Trade Marketing & Field Activations

Support for Sales teams on their field needs

Design and management of events from A to Z (trade shows, pop-ups, seminars, product launches)

💡RECENT PROJECT EXAMPLES

Outsourced Marketing Direction

Rebranding & creation of communication assets

Acquisition/lead generation strategy

Creation of automated email flows

Support for redesigning a wine e-commerce marketplace on Shopify

Optimization of online and in-store customer journeys

⚡️CLIENT REFERENCES

Food, Beverage & Lifestyle

Bulles de Ruche (Chartreuse Group)

Les Grappes

La WineTech

INSEEC

Ladies Wine & Spirits

Other sectors (consulting, banking, leisure)

La Française des Jeux

Société Générale

BNP Paribas

RATP

MAIF

Generali

I am available for one-off projects or long-term support: contact me!😊

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Chartres (up to 50km)

Les Grappes
Marketing & E-commerce Manager - Wine & Spirits
WINE AND SPIRITS
February 2025 - April 2026 (1 year and 2 months)
Paris, France
Reference marketplace supporting 1,200 winegrowers in the sale and distribution of their wines in France and internationally (B2C and professional B2B).

Key Achievements
Redesign of 2 Shopify e-commerce platforms + optimization of landing pages and product pages (CRO)
Management of digital acquisition strategy: €100k/year budget, 200 MQL generated/month, 10-15% conversion rate
Structuring of marketing automation (CRM, segmentation, nurturing scenarios)
Management of HORECA Trade Marketing strategy: creation of the Welcome Pack deployed to 100 clients, management of 3 trade shows
Brand platform redesign (architecture, positioning, assets)

Full Scope
Management of content strategy (social media, blog posts, press kits, etc.)
Animation of stores & online B2B marketing campaigns (Black Friday, Christmas, Dry January, etc.)
E-commerce Digital Marketing Branding Customer Experience Acquisition Strategy
Bulles de Ruche (marque rachetée par le Groupe Chartreuse)
Marketing Director - Wine & Spirits · Premium Food & Beverage
WINE AND SPIRITS
September 2023 - February 2025 (1 year and 5 months)
Paris, France
360° marketing strategy for a premium Food & Beverage brand, distributed in B2C, selective HORECA, and premium retail. Acquired by the Chartreuse Group in 2025.

Key Achievements:
Instagram community growth x3 (5k → 15k followers)
Complete redesign of the brand platform and packaging
5 premium retail outlets opened (Guerlain, Galeries Lafayette, Le Bon Marché) and development of strategic partnerships (chefs, sommeliers, mixologists)
Creation and launch of the Shopify e-commerce site from scratch + SEO/SEA management
Christmas pop-up store at BHV Le Marais managed end-to-end (scenography → commercial animation → evaluation) over 3 weeks of activation, renewed for 2 consecutive years
Branding Trade Marketing Marketing and Communication Strategy Brand Activation E-commerce
La WineTech
Co-host of the WineTech Podcast
WINE AND SPIRITS
January 2024 - Today (2 years and 7 months)
Paris, France
I am one of the three voices of the **leading French WineTech podcast**: interviews with entrepreneurs and innovators transforming the wine and spirits industry.
Selection and interview of industry entrepreneurs, founders, and experts
Active monitoring of innovations, market trends, and sector business challenges
Available on all listening platforms
Start-up Wine and Spirits Innovation Product Marketing Entrepreneurship