About Chloé
Italian
Basic
English
Fluent
French
Native or bilingual
Experience
- Doubs MakaluWordPress, SEO, Social Media TrainerEDUCATION AND E-LEARNINGMarch 2018 - Today (8 years and 2 months)Demigny, France🚀💼 Ready to reach new heights? Team up with a versatile web trainer! A digital marketing specialist, I am a subcontracted trainer for training organizations. My areas of expertise:▶️ website creation (WordPress (Divi, Gutenberg) & WooCommerce)▶️ Natural referencing (SEO)▶️ Social media & Community Management▶️ HTML - CSS▶️ Office Automation🎓💪 Benefit from up-to-date expertise and a teaching approach focused on listening, empathy, and practical work, ensuring effective training.👥 Business leaders, employees, or those in career transition: leverage my skills to boost your online presence!🌐🔝 As a bonus, I create SEO-optimized websites to help you stand out online.👉Contact me now to transform your digital presence! 📈🔍
- Université de BourgogneAssociate ProfessorEDUCATION AND E-LEARNINGSeptember 2022 - Today (3 years and 9 months)Dijon, FranceAs an Associate Professor, I have several responsibilities within the IUT:1️⃣ TEACHINGI teach students in BUT Info Com, professional license APICA, and professional license COMEN, opening up new career prospects for them.In my teaching, I cover key topics that shape the digital landscape of organizations.My students discover:👩💻 the art of creating #WordPress sites with Gutenberg or Divi,🔎 how to optimize the online presence of companies, museums, etc.👁️🗨️ the importance of e-reputation for a company📈 methods for mastering the levers of #webmarketing and natural referencing (#SEO)📝 the design of impactful communication plans💡 the use of mind maps to stimulate their creativity2️⃣ SUPERVISIONMy commitment doesn't stop at classes:🎓As a member of juries during defenses, I also carefully evaluate the quality of theses for 3rd-year students (BUT or professional license), thus ensuring their success.💼 As the internship manager for BUT COM option students, I support them in their professional development (internship validation, contract signing, visits, etc.).3️⃣ ORGANIZATIONI play an active role in the degree program by:👥 contributing my expertise during pedagogical meetings and departmental councils🫵 participating in student recruitment, particularly through Parcoursup.My goal is to train agile, creative professionals adapted to the challenges of the digital world. Together, we are building the future of digital marketing 🌟🚀
- Université Jean Moulin Lyon 3SEO + WordPress Guest LecturerEDUCATION AND E-LEARNINGSeptember 2019 - Today (6 years and 9 months)Lyon, FranceI teach two courses for second-year DUT Info Com students.The first focuses on creating a WordPress site: learning the CMS, reviewing HTML & CSS, and in the second semester, students create a site for a client.The second course covers natural referencing (SEO). I explain the different on-page and off-page criteria, how to conduct an audit, the various tools available...
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Education
- Professional Webmarketer TrainingEMWEB (Distance Learning School)2018Principaux acquis : - Bases théoriques des domaines suivants : SEO (référencement naturel, positionnement de sites web), SEA (Google Adwords, référencement payant), marketing (positionnement d'une marque, marketing viral ...) ; - Construction de stratégies social media ; - Création d'un WordPress ; - Le SEO en pratique.
- Master of Information ArchitectureEcole Normale Supérieure in Lyon2016Principaux acquis : - Conduite d'enquêtes statistiques de A à Z ; - Acquisition des bases théoriques de l'expérience utilisateur (UX Design) et des langages web (HTML 5, CSS3).
Certifications
- Perform the role of corporate trainerCCI Formation