Chloë Gaudron

Location: Saint-Étienne International Design Biennale

Description: In a world where generative artificial intelligences produce images, texts, and videos in seconds, where does the designer's added value lie? This selection of projects aims to explore the new frontiers of creation in the age of AIs – considered not as a threat, but as an invitation to fundamentally rethink the role of designers – while questioning the ethical and societal implications of these technologies.

Practical Workshop: After an introduction to the challenges of artificial intelligence applied to image, sound, and video, participants are invited to engage in a phase of concrete experimentation.

Using accessible tools, everyone learns to communicate with an AI to generate images, create visual universes, produce animations, or compose sound creations from a simple text.

Beyond technical learning, the workshop emphasizes creative intention, critical thinking, and human sensitivity, which remain at the heart of the creative process. Participants explore different prompting approaches, test, adjust, interpret, and develop their own projects.

These workshops provide a space for exploration and reflection, where artificial intelligence becomes a creative partner, allowing us to question our relationship with images, imagination, and new forms of artistic expression.

guides audiences in artistic discovery and practice through cross-disciplinary projects, blending traditional techniques, digital tools, and critical thinking.

🔍 Focus

Hybridity: I combine disciplines (street art, collage, digital design, AI) to stimulate creativity.

Resonance: Each workshop is rooted in a local or thematic cultural approach.

Transversality: From school audiences to design students, I adapt my mediation to engage each participant.

Project Location / Partner Focus

Location: Maison pour tous des Rancy, Lyon

Description: This project is the culmination of a series of workshops held throughout 2025-2026. By exploring the potential of generative AI applied to visual and sound creation, participants designed an original music video.

Presentation: Presented in June 2026, this work demonstrates the public's appropriation of digital tools and the synergy between human creativity and artificial intelligence.

Graphic creation of the site and template, server management, and setup of a private area for collaborators