Freelancer profile translated to English.
Back to original languageAbout Chloé
I am Chloé De Cuyper, senior marketing consultant, entrepreneur, and founder of Clonetix. Through Malt, you can engage me as a freelancer, or as an extension of your team, with the option to bring in additional Clonetix freelancers if needed.
I don't work "remotely," but alongside you. As a strategic partner, right-hand person, and a thinker who takes responsibility and dares to take ownership.
Experience & Seniority
I am not a junior and do not work on a project-by-project basis without context.
For over 5 years, I have been active as a freelancer, including 4 years for Acerta, where I structurally contribute to marketing and digital projects. This long-term collaboration says everything about my way of working: reliable, strategic, and involved.
Thanks to my academic background (Office Management + Master Digital Media & Society, KU Leuven) and years of practical experience, I know how marketing truly works within larger organizations, scale-ups, and SMEs.
How I Work
I step in as if it were my own company. This means:
- Strategic thinking at management level
- Quick adaptation and independent decision-making
- Bringing structure to marketing and communication
- Relieving and strengthening teams
You can use me:
- As a freelance marketing consultant
- As a temporary marketing lead or right-hand person
- Or as a coordinator (possibly via Clonetix), where I provide extra capacity together with (or through) my team
One point of contact, with the power of a team.
What you can expect
- Senior marketing expertise
- A true partner, not an executor
- Long-term thinking & pragmatic execution
- Transparent communication and ownership
- Flexibility in scale and collaboration
I believe in sustainable collaborations, not in quick fixes. Marketing only truly works when there is trust, context, and continuity.
Collaborate?
Looking for someone who thinks along, looks ahead, and takes responsibility?
Then I'd love to be your right-hand person. :)
Dutch
Native or bilingual
French
Native or bilingual
English
Fluent
Can work on-site
Diegem (up to 50km)
Experience
- Cresco CybersecurityMarketing ManagerAugust 2023 - Today (3 years)Clonetix is joining forces with Cresco to supercharge the marketing initiatives, and I'm thrilled to introduce myself as the Marketing Manager. Cresco is your partner in cybersecurity, accompanying you in all your security projects. Our main strength is our ethical hacking background. We replicate hackers' methods to gain a realistic understanding of the maturity of your security systems. This enables us to establish an effective security plan aimed at better protecting your business.
- AcertaMarketing OfficerJanuary 2022 - Today (4 years and 7 months)As a freelance segment marketer, I structurally support Acerta in developing and strengthening their marketing strategy for specific target groups and companies.I act as a strategic right-hand person within the marketing team and take ownership of both strategy and execution. My role goes beyond operational support: I contribute strategically at the segment level, translate business objectives into targeted marketing actions, and ensure consistent, effective communication across various channels.My responsibilities include:
- Developing and monitoring marketing strategies per segment
- Translating complex services into clear, customer-oriented messaging
- Setting up and coordinating campaigns (online & offline)
- Aligning with internal stakeholders, sales, and external partners
- Content and channel strategy (including digital, email, social, performance)
- Optimizing based on insights, data, and results
Through my long-term collaboration (4+ years), I have in-depth knowledge of the organization, target audiences, and market, allowing me to adapt quickly and make an impact as if I were part of the internal team. - ClonetixCEOOctober 2020 - Today (5 years and 10 months)BelgiumAs the founder and CEO of Clonetix, I have been leading a growing team of marketing and creative specialists since 2020. I combine strategic leadership with a hands-on role for clients, often acting as a permanent marketing partner or right-hand person for businesses.I am responsible for the vision, growth, and daily management of the team, ensuring that each project is supported by the right expertise. Within Clonetix, I work with a flexible team model, where I am personally involved in execution as well as managing and coordinating the team.My role and responsibilities:
- Defining Clonetix's strategic direction
- Leading and coaching a multidisciplinary team
- Responsible for planning, quality, and delivery
- Strategically advising clients at management level
- Translating business objectives into marketing and growth strategies
- Scaling projects through the Clonetix team where necessary
My approach is holistic and people-oriented: strong marketing arises when strategy, creativity, and collaboration come together. By combining leadership with involvement, we achieve sustainable results for our clients.More info: www.clonetix.be
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Education
- Master's degree, Digital Media & Society - Communication SciencesKU Leuven2022Master's degree, Digital Media & Society - Communication Sciences
- Bachelor's degree, Communication SciencesKU Leuven2020Bachelor's degree, Communicatiewetenschappen