About Chloé
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Spanish
Conversational
Chinese
Basic
German
Basic
Experience
- Gucci Beauty (Coty)Global Product manager (Gifting and Animations)LUXURY GOODSJanuary 2024 - Today (2 years and 5 months)Paris, France
- Deployment of Global Cross-category Brand Animations (Mother’s Day, Holidays, CNY...), aligned with the product innovation plan, brand vision, and omnichannel environment.
- Implementation of 360° Global Animation activations, ensuring ROI and international consistency from the creative concept to the deployment of touchpoints:
- Preparation of photoshoots (offline & online), post-production follow-up- Development of in-store and retailtainment guidelines- Coordination of digital activations, PR, online CRM, and training tools- Development of gifting elements (giftsets, wrapping, GWP)- Deployment of 360° Regional Animation plans (CNY, 520, 618, CVD, D11): same execution logic as Global Animations, but adapted to local relevance and specificities such as social media amplification (livestreaming, JD/Tmall visibility) and the local media plan (OOH, WeChat ads).
- Gifting development management:
- Market research, creative briefs, integration of sustainability considerations- Building the gifting menu: supporting P&L analysis to deliver a profitable campaign while respecting and adapting to the needs and specificities of different regions (Travel Retail, US exclusive offers, and retailers)- Developing Design Manual, artworks, monitoring prototypes, and ensuring quality and compliance- Designing presentations and toolkits for various markets- Developing corporate wrapping, GWP and service menus across all channels: from the creative brief to market launch (benchmarking, prototypes, validations, etc.), while maintaining brand identity.
- Competitive analysis and strategic monitoring: trends in fragrance, beauty, gifting, packaging innovation, and in-depth competitive analysis to guide product decisions, pricing and activation strategies.
- Management of an intern.
- Christian LouboutinE-commerce photo studio coordination assistantLUXURY GOODSJuly 2023 - December 2023 (6 months)Paris, FrancePreparation of packshots:- Management of the shooting file: color codes, conformity...- Verification of prototype conformity with the product team- Verification with photographers of the feasibility of retouching- Development of shooting guidelines for each product category- Help on the set: products’ styling, ensure follow-up of shooting guidelines- Preparation for shootings portés: selection of products to shoot
- Arts Student Office (BDA Skema)PresidentARTS AND CRAFTSNovember 2020 - December 2021 (1 year and 1 month)FrancePresident of the SKEMA Paris Arts Office from 2020 to 2021:- Led the organization of creative projects and large-scale artistic events: exhibitions, fashion show, talents' contest, etc.- Supervised and coordinated a team of 10+ members: delegation of tasks, motivation- Managed the annual budget: allocation of resources, monitoring of expenses, and negotiation with suppliers and partners- Oversaw external communication: creation of visual assets, social media strategy, and partnerships with local artists and sponsors- Handled internal communication: regular updates to team members, event planning meetings, and alignment with the student association's board
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Education
- CPGE hypokhâgne-khâgne A/LSainte-Marie de Neuilly2020CPGE hypokhâgne-khâgne A/L
- Double-degree in Luxury, Fashion and Made in ItalySKEMA x LUISS GUICO CARLI (Rome, Italy)2022