Freelancer profile translated to English.
Back to original languageAbout Chloé
Do you want to structure your communication but don't know where to start?
Do you lack time or internal resources?
Are you looking for an outside perspective to lay the groundwork for an effective strategy?
I support organizations that wish to:
- Create a structured communication service, adapted to their challenges and resources.
- Define a clear strategy and tools to increase efficiency.
What I offer:
→ Creation or structuring of a communication service:
- Needs assessment, target definition, messages, and channels
- Construction of tools, editorial calendar, templates, and processes
- Implementation of external and internal communication actions
→ Project management:
- Event organization (company anniversary, seminar, product launch)
- Change management support
- Coordination of service providers (web agency, graphic designers, printers…)
→ Digital Communication & Community Management
- Definition of the editorial line and creation of publication calendars
- Social media management and e-reputation management
- Content creation (posts, articles, newsletters)
- Sponsored campaign management
Spanish
Conversational
English
Conversational
French
Native or bilingual
Can work on-site
Les Sables d'Olonne (up to 50km)
Experience
- NIL Nettoyage (Groupe NIL)COMMUNICATION MANAGERFebruary 2022 - Today (4 years and 4 months)• Creation and structuring of the communication department: strategy definition, implementation of tools, processes, and overall management of internal and external actions.• External communication:- Management of various platforms: website, social media, newsletters, emailing campaigns, etc.- Creation of engaging content (editorial, visual, video) and performance tracking.- Management of digital communication campaigns (sponsored posts, contests, Google My Business).• Internal communication:- Deployment and management of the Steeple platform.- Raising employee awareness on CSR and QSE (Quality, Safety, Environment) topics.- Design of newsletters, internal journals, educational materials.- Organization of internal events to foster team cohesion: DuoDay, Pink October, Movember, Solidarity Christmas Boxes, etc.• Key projects and events:- Organization of NIL's 50th anniversary: 2 events (clients & employees), complete coordination (service providers, logistics, activities, timeline).- Comic strip project retracing the company's 50 years through 50 memorable anecdotes, in collaboration with author Polpino.- Website redesign project: initial brief, production monitoring, content integration.• Employer branding & CSR:- Implementation of HR communication campaigns.- Writing and promotion of the annual CSR report.
- Gayet Métois FormationPEDAGOGICAL MANAGEROctober 2018 - July 2019 (9 months)
- Creation and updating of training materials
- Integration of the collaborative tool Klaxoon
- Facilitation of training sessions for the pedagogical team
- Implementation of performance monitoring tools
- Production of videos, interviews, street interviews
- FreelanceCOMMUNICATION CONSULTANTJanuary 2019 - Today (7 years and 5 months)
- Development of tailor-made digital strategies for companies in various sectors
- Creation and management of advertising campaigns
- Development of online visibility and e-reputation management
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Education
- Master marketing stratégique et opérationnelIGR-IAE Rennes2016- Communication publicitaire - Communication hors média et relations publiques - Marketing qualitatif et techniques de créativité - Etudes du comportement du consommateur et de l'acheteur - Cybermarketing - Techniques de négociation • Création et animation d'une communauté (réseaux sociaux et site web) autour du concept du Food Truck • Étude qualitative sur le magnétisme: entretiens individuels, analyse et projet de création d'un service