Chloé Chavanon

Creation of UGC content for brands' social media (Leroy Merlin, Muji, Odaje, ...)

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My portfolio:

In charge of digital and operational marketing for the 13 brands distributed by Emile&Co in France:

Aarke, Bamix, Berkel, Cole&Mason, Emile Henry, Goyon Chazeau, Marcato, Nordic Ware, OXO, Totally Bamboo and Vitamix.

🔹 E-commerce

- Management and animation of 5 e-commerce sites under Prestashop: creation of product sheets, uploading collections, defining commercial highlights

- Highlighting offers on different channels

- SEO content writing

- Marketing automation and newsletters

- Monitoring performance KPIs and sales analysis

- Management of paid acquisition campaigns: Google Ads, Meta Ads & Display

🔹 Social Media & Influence Strategy

- Development and management of editorial calendars in collaboration with a communication agency

- Management of influence campaigns

- Organization of PR & influence events

🔹 B2B Operational Marketing

- Design and deployment of field materials for distribution networks: POS displays, window kits, product arguments, commercial animation books

- Coordination with sales teams and monitoring of field needs

Creation of a brand of upcycled fabric accessories

Shopify site management

Social media animation and influencer partnerships