About Chloé
Freelance art director in Paris, I design sensitive and bespoke visual identities for brands and artists in the luxury, fashion, beauty, and music industries.
- Brand Identity:Brand Strategy / Naming / Logotype / Visual Identity / Graphic Charter / Brand Tone & Language / Cross-media Coherence
- Art Direction:Creative Concept / Storytelling / Creative Direction / Multi-channel Campaigns / Brand Universe / Artistic Line
- Digital Content:Visual Content Design / Visual Template Creation / Deployed Digital Identity / Graphic Design for Web / Web Design / Multi-format Deployments
- Visual Production:Art Direction & Concept / Still Images / Video & Animation / Production & Post-production / Management of External Providers
- Packaging:Packaging Concept / Structure & Form / Graphic Design / Applied Brand Identity / Signage & Visibility / Multi-range Deployment / Production Preparation
- Beauty & Cosmetics:Armani / Augustinus Bader / Bioderma / Calvin Klein / Carolina Herrera / Caron / Cartier / Clarins / École Élysées Marbeuf / Estée Lauder / Garnier / Givenchy / Inéra / Initio Parfums Privés / Jimmy Choo / Lacoste / L'Oréal / Maria Galland / Mugler / Prada / Phyto / Roger&Gallet / Seasonly / Typology / Wadi Paris / Zadig & Voltaire
- Beverages & Spirits:Belvedere Vodka / Dom Pérignon / Martell / Moët & Chandon / Paname Brewing Company / Roseblood / Ruinart / Veuve Clicquot
- Fashion & Jewelry:Anaïs Sipma / Céline / Entoure / Eriri / Hëlinga / Louis Vuitton / MAE New York
- Lifestyle:Cépage Vintage / L'Essentiel Animal / Paulette Zéro Déchet / Transformative Sunday / Whoobi
- Music:Ambre Charlet / Cenzo / Emmanuel Moire / Jo&Co / Laurie Darmon / Linh / Paola / Pierre Garnier / PlayTwo / Sony Music France
English
Fluent
French
Native or bilingual
Experience
- IndépendanteGraphic Designer & Art DirectorDIGITAL AND ITOctober 2017 - Today (8 years and 10 months)Paris, FranceDesign of visual identities, packaging, and brand universes that contributed to the launch and recognition of emerging brands in the beauty, fashion, jewelry, lifestyle, and music sectors.Clients:Anaïs Sipma ∙ Ambre Charlet ∙ Cenzo ∙ Cépage Vintage ∙ École Élysées Marbeuf ∙ Emmanuel Moire ∙ Hëlinga ∙ Isiaom ∙ Laurie Darmon ∙ L'Essentiel Animal ∙Linh ∙ MAE New York ∙ Paola ∙ Pierre Garnier ∙ Typology ∙ Wadi ∙ WhoobiCollaborations with renowned agencies (Atelier Casanova / Dupont Lewis / OAV / Malherbe Paris / Parady / Phénomène / Servaire&Co / WPP) on international luxury projects.Clients:Armani ∙ Arnaud Larher ∙ Augustinus Bader ∙ Belvedere Vodka ∙ Céline ∙ Dom Pérignon ∙ Flormar ∙ Garnier ∙ Initio Parfums Privés ∙ Louis Vuitton ∙ MaisonMargiela ∙ Moët & Chandon ∙ Prada ∙ Roger & Gallet ∙ Roseblood ∙ Ruinart ∙ Veuve Clicquot
- L'AssociéArt DirectorDIGITAL AND ITSeptember 2019 - November 2021 (2 years and 2 months)Paris, FranceDesign and production of 360° campaigns (print & digital), packaging, and brand identities, enhancing the impact and coherence of cosmetic and spirit brands while building and supervising a team.Clients:Beaulieu ∙ Caron ∙ Eclo ∙ La Maison des Femmes ∙ Martell ∙ Paname Brewing Company ∙ Phyto ∙ Veuve Clicquot
- BETCAssistant Art DirectorDIGITAL AND ITOctober 2017 - October 2018 (1 year)Pantin, FranceDesign of visual campaigns for cultural institutions and mass-market brands.Clients:Badoit ∙ Fondation Lafayette Anticipations ∙ La Philharmonie de Paris ∙ La Poste ∙ Musée National de l’Histoire de l’Immigration
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Education
- BAC STI Applied Arts, Plastic Arts optionLycée Choiseul2012Design graphique, design de mode, design de produit, design d'espace, histoire de l'art et du design. Obtenu avec mention Bien.
- BTS Graphic Design, Communication and Print Media optionLa Martinière-Diderot2014Design graphique, typographie, vidéo, photographie, design éditorial, sérigraphie, gravure et reliure.