About Chloé
Freelance art director in Paris, I design sensitive and bespoke visual identities for brands and artists in the luxury, fashion, beauty, and music industries.
- Brand Identity:Brand Strategy / Naming / Logotype / Visual Identity / Graphic Charter / Brand Tone & Language / Cross-media Coherence
- Art Direction:Creative Concept / Storytelling / Creative Direction / Multi-channel Campaigns / Brand Universe / Artistic Line
- Digital Content:Visual Content Design / Visual Template Creation / Deployed Digital Identity / Graphic Design for Web / Web Design / Multi-format Deployments
- Visual Production:Art Direction & Concept / Still Images / Video & Animation / Production & Post-production / Management of External Providers
- Packaging:Packaging Concept / Structure & Form / Graphic Design / Applied Brand Identity / Signage & Visibility / Multi-range Deployment / Production Preparation
- Beauty & Cosmetics:Armani / Augustinus Bader / Bioderma / Calvin Klein / Carolina Herrera / Caron / Cartier / Clarins / École Élysées Marbeuf / Estée Lauder / Garnier / Givenchy / Inéra / Initio Parfums Privés / Jimmy Choo / Lacoste / L'Oréal / Maria Galland / Mugler / Prada / Phyto / Roger&Gallet / Seasonly / Typology / Wadi Paris / Zadig & Voltaire
- Beverages & Spirits:Belvedere Vodka / Dom Pérignon / Martell / Moët & Chandon / Paname Brewing Company / Roseblood / Ruinart / Veuve Clicquot
- Fashion & Jewelry:Anaïs Sipma / Céline / Entoure / Eriri / Hëlinga / Louis Vuitton / MAE New York
- Lifestyle:Cépage Vintage / L'Essentiel Animal / Paulette Zéro Déchet / Transformative Sunday / Whoobi
- Music:Ambre Charlet / Cenzo / Emmanuel Moire / Jo&Co / Laurie Darmon / Linh / Paola / Pierre Garnier / PlayTwo / Sony Music France
English
Fluent
French
Native or bilingual
Experience
- IndépendanteGraphic Designer & Art DirectorDIGITAL AND ITOctober 2017 - Today (8 years and 8 months)Paris, FranceDesign of visual identities, packaging, and brand universes that contributed to the launch and recognition of emerging brands in the beauty, fashion, jewelry, lifestyle, and music sectors.Clients:Anaïs Sipma ∙ Ambre Charlet ∙ Cenzo ∙ Cépage Vintage ∙ École Élysées Marbeuf ∙ Emmanuel Moire ∙ Hëlinga ∙ Isiaom ∙ Laurie Darmon ∙ L'Essentiel Animal ∙Linh ∙ MAE New York ∙ Paola ∙ Pierre Garnier ∙ Typology ∙ Wadi ∙ WhoobiCollaborations with renowned agencies (Atelier Casanova / Dupont Lewis / OAV / Malherbe Paris / Parady / Phénomène / Servaire&Co / WPP) on international luxury projects.Clients:Armani ∙ Arnaud Larher ∙ Augustinus Bader ∙ Belvedere Vodka ∙ Céline ∙ Dom Pérignon ∙ Flormar ∙ Garnier ∙ Initio Parfums Privés ∙ Louis Vuitton ∙ MaisonMargiela ∙ Moët & Chandon ∙ Prada ∙ Roger & Gallet ∙ Roseblood ∙ Ruinart ∙ Veuve Clicquot
- L'AssociéArt DirectorDIGITAL AND ITSeptember 2019 - November 2021 (2 years and 2 months)Paris, FranceDesign and production of 360° campaigns (print & digital), packaging, and brand identities, enhancing the impact and coherence of cosmetic and spirit brands while building and supervising a team.Clients:Beaulieu ∙ Caron ∙ Eclo ∙ La Maison des Femmes ∙ Martell ∙ Paname Brewing Company ∙ Phyto ∙ Veuve Clicquot
- BETCAssistant Art DirectorDIGITAL AND ITOctober 2017 - October 2018 (1 year)Pantin, FranceDesign of visual campaigns for cultural institutions and mass-market brands.Clients:Badoit ∙ Fondation Lafayette Anticipations ∙ La Philharmonie de Paris ∙ La Poste ∙ Musée National de l’Histoire de l’Immigration
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Education
- BAC STI Applied Arts, Plastic Arts optionLycée Choiseul2012Design graphique, design de mode, design de produit, design d'espace, histoire de l'art et du design. Obtenu avec mention Bien.
- BTS Graphic Design, Communication and Print Media optionLa Martinière-Diderot2014Design graphique, typographie, vidéo, photographie, design éditorial, sérigraphie, gravure et reliure.