Freelancer profile translated to English.
Back to original languageAbout Chloé
👋 Digital marketing project manager for over 4 years, I help companies optimize their acquisition channels (SEA, Display, SMA, and SEO) to maximize customer acquisition. From creative concept to budget management, I'm with you every step of the way!
▸ Background:
✔️ 4 years of experience in traffic acquisition and data analysis for major French websites: fnacspectacles.com, bayard-jeunesse.com, notretemps.com
✔️ Graduate of Toulouse Business School (#8 best business school in France)
▸ Areas of Expertise:
⭐ Digital Marketing: Landing page creation, SEO/SEA traffic acquisition, social media management
🎯 Business Guide: Marketing strategy definition, budget management, and action plan development
▸ Let's work together to achieve your goals!
✔️ Creation, management, and audit of Google Ads and Meta Ads accounts: ad review, audience targeting, strategic recommendations, and structural reorganization
✔️ Landing Page creation and audit: UX and technical optimization on WordPress
✔️ Web Analytics and Strategic Recommendations: Looker Studio dashboard implementation
☕️ Let's discuss your project!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- BayardDigital Marketing Project ManagerPRESS AND MEDIAAugust 2019 - Today (6 years and 10 months)92120 Montrouge, France- Defined the digital acquisition strategy for 10 press titles- Budget management- Created communication campaigns with marketing teams: creative briefs and A/B tests- Managed agencies for acquisition channel activation: Meta Suite, Google Ads, Bing Ads, Pinterest Ads, Affiliation, Influence, RTB- Optimized websites with UX/UI tests implementation and SEO content writing
- Fnac SpectaclesDigital Marketing AssistantENTERTAINMENT AND LEISUREJanuary 2019 - July 2019 (6 months)Bagnolet, France- Reporting and KPI analysis- Implemented traffic acquisition campaigns (Jam and Facebook)- Business development and optimization of web partnerships to enhance catalog visibility and brand awareness
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Education
- Master in E-CommerceToulouse Business School2019Master E-commerce et Marketing Digital