Chloé B.

Examples of assignments:

1. Costume Jewelry Brand

- Sourcing workshops for a key costume jewelry brand in France

- Implementation of collection development processes: timeline, workshop brief template, sizing chart redesign, margin and cost analysis, price negotiation

- Operational monitoring of collections with workshops

- From brief to production delivery.

2. Zero-Waste Product Brand with USA as Primary Market

- Brand identity redesign

- UX recommendations and e-commerce site redesign

- Implementation of P&L tracking and marketing budget

- Operational monitoring of Amazon Ads campaigns.

3. Customizable Accessories Brand

- Brand identity creation

- Market opportunity analysis and recommendations

- Sourcing and creation of the collection plan

Creation of 100% digital jewelry brands, and exploration of growth levers for the Thom group - leader in costume jewelry in Europe

- Identification and exploration of new online sales channels

- Key role in establishing company processes and organizational structure

- Creation and presentation of the business plan including sales forecasts, marketing strategies, and operational initiatives

- P&L management and reporting Key achievements

- Management of a team of 3 people

- E-commerce sales +100% in one year on Amazon and website.

- Reduction of structural costs by 50% between the second and third year.

- Positive EBITDA in year 3

Creation of a 100% digital brand - Work on brand creation and brand platform - Implementation of the marketing plan to develop online sales - Management of Paid campaigns Key achievements

- Development of a DNVB to attract younger customers.

- Improvement of ROAS from 1 to 4 // Reduction of TACOS from 60% to 20%.

- Growth of multi-channel sales, including Amazon, website, and pop-up stores.