Freelancer profile translated to English.
Back to original languageAbout Chloe
SEO & GEO Consultant
I help businesses increase their visibility on Google and in AI response engines to generate more qualified traffic, leads, and revenue.
As an SEO consultant, I work across the entire acquisition chain: SEO audit, SEO strategy, technical optimization, semantic optimization, content creation, local SEO, and GEO (Generative Engine Optimization).
I build strategies tailored to business objectives rather than applying generic checklists. Each recommendation is prioritized based on its impact on visibility, conversions, and growth.
I support my clients with:
• Technical, semantic, and editorialSEO Audits
• Definition of anSEO strategyand a prioritized roadmap
• Keyword research andsearch intentanalysis
•On-Page SEOoptimization, architecture, internal linking, and structured data
• **Local SEO**: Google Business Profile, local citations
• Creation and optimization of content as anSEO copywriterfor Google and AI engines
•GEO Optimizationto improve visibility in ChatGPT, Gemini, Perplexity, and other AI assistants
•Training and supportfor marketing teams
I work with startups, SMEs, and growing companies that want to make SEO a real acquisition lever, both on Google and in AI-generated responses.
Why hire an SEO consultant?
SEO is evolving. Today, being visible is no longer enough: you also need to be understood, credible, and recommended by search engines and generative AI. An SEO & GEO consultant helps you focus your efforts on actions that truly create value.
Let's discuss your project and identify together the most relevant SEO & GEO levers to achieve your goals :)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Groupe DBF AutomobilesSEO / GEO ConsultantAUTOMOBILEDecember 2025 - Today (8 months)Bordeaux, FranceIndustry: Automotive.Support for the DBF Autos group on its organic visibility strategy. The mission focused on two main areas: developing a GEO (Generative Engine Optimization) strategy for the main site, which is already mature in SEO, and strengthening SEO fundamentals on the group's various local sites.
SEO
- Development of dedicated SEO roadmaps (main site, body shop, rentals)
- Definition of SEO editorial strategies aligned with business objectives
- Creation of detailed SEO briefs
- Creation of thematic mind maps to identify priority clusters
- Building effective semantic cocoons and internal linking
- Strategic keyword research and prioritization
- SEO strategy for web development projects (new sites)
GEO
- Structuring content to be easily used by AI
- Strengthening thematic authority to increase the chances of being cited by LLMs.
- Adapting content to conversational queries and new AI-related intents.
Local SEO
- Semantic audit of the 5 local sites
- Technical audit of the 6 local sites
- Creation of prioritized action plans
- Back Office cleanup and page arbitration
Support
- Support for internal teams in producing optimized content
- Review and optimization of produced content
- SEO training (fundamentals to advanced)
- Introduction to GEO and optimization for generative engines (LLMs)
Results
- +66% organic traffic on the main site
- Average position improved from 15.3 to 7.8.
- É Claire de beautéSEO Project Manager - ConsultantHEALTH AND WELLNESSJune 2026 - Today (2 months)Lyon, FranceLocal SEO Redesign and Visibility Strategy for a Beauty SalonComprehensive support for a beauty salon in redesigning its website and developing its local visibility.The mission began with an audit of existing content to identify pages to keep, optimize, merge, or delete. I then defined a new SEO architecture incorporating a local strategy, semantic clusters, and an optimized organization of service pages and geo-located pages.I managed the entire SEO and editorial strategy for the project, in collaboration with a developer who worked on the technical aspects of the redesign and site integration, as well as a graphic designer.My work included:• SEO audit and editorial scoping• Structuring the site map and semantic clusters• Defining the local SEO strategy and optimizing Google Business Profile• Developing the content strategy and editorial roadmap• EEAT recommendations to strengthen site authority• Reorganizing content and optimizing internal linking• Rewriting and optimizing strategic pages• Optimizing calls to action and conversion funnels• Coordinating the WordPress site redesign with the developer• Managing SEO redirects and preserving organic performance during migrationThe goal was to create solid SEO foundations, improve the establishment's local visibility, and increase appointment bookings via the website through a strategy combining natural referencing, user experience, and conversion.
- Smile-it
On Malt
SEO Consultant, Local SEOHEALTH AND WELLNESSMarch 2026 - Today (5 months)Belfort, FranceIndustry: Home Care Services.The mission's objective was to strengthen the company's local visibility on Google, rank for highly competitive keywords related to personal care services, and increase contact requests through a strategy combining SEO, local SEO, SEA, and SXO.SEO Audit & Natural Referencing Strategy
- Comprehensive technical SEO audit (crawl, indexing, performance, Core Web Vitals)- SEO semantic audit (keyword research, search intent)- SXO analysis (SEO + UX) to optimize user journeys- Local SEO optimization (Google Business Profile, local queries)- Definition of an SEO strategy with a prioritized roadmap (quick wins + long term)Google Ads (SEA) Consultant
- Creation and management of Google Ads campaigns (Search, Performance Max)- Performance tracking (Google Analytics, conversion tracking)Operational SEO & Content
- Creation of SEO-optimized content (pages, local pages, articles)- Optimization of SEO tags (title, meta description, Hn)- Design of SXO mockups (UX + SEO)- Implementation of SEO redirection plans (redesign, migration)- Deployment of a local SEO strategy- Optimization of the Google Business Profile listing- Deployment of the action plan defined during the auditResults (3 months)
- +28% organic clicks
- +20% impressions on Google
- Average position improved from 17.5 to 11.5
- Improved local visibility for strategic queries
Reviews
Recommendations
+4
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Education
- Specialized Master's Degree, Digital ManagementESSCA2023Mastère Spécialisé , Digital Management
- Master's degree, Digital MarketingISTEC - Business and Marketing School2022Master's degree, Marketing Digital