Chloe Anoufa

- Implementation of the prospecting strategy

- Mapping of strategic accounts

- Definition of strategic objectives

- Taking strategic briefs

- Full deal management from discovery to closing

- Development of commercial reporting

- Negotiation

- Contracting

- Commercial coaching of teams

- Development and management of an enterprise/media agency client portfolio (fashion, cosmetics, luxury, travel)

- Responsible for the full-track & fast sales cycle in an international context

Development and retention of a key account client portfolio

Management of RFPs / RFIs and development of acquisition strategies

- Strategic recommendations for affiliation and media investments

- Forecast development

- Facilitation of meetings and coordination of internal teams (technical, commercial)

- Design and implementation of the commercial strategy

- Mapping of prospecting accounts and identification of decision-makers

- Commercial negotiation & contracting

- Development and presentation of KPI analysis & account reporting

- Opening of 25 accounts (Puig Group, Decathlon, Desigual, IKKS, Letanneur ...) €600K Average deal size €30K

Snack content video COMMERCIAL DIRECTOR 2021-2022

Development of the acquisition/media commercial strategy (fashion, cosmetics, luxury, edtech) Responsible for the full-track & fast sales cycle Responses to tenders (RFI/RFP) Construction and monitoring of forecast plans Implementation of the prospecting strategy Integration of prospecting tools (Waalaxy, Lemlist) Development of commercial proposals in acquisition / influence Client relationship management via CRM Development of the offer (influence) Development and presentation of reporting Opening of 15 accounts Revenue generated €250K Average deal size €15K (Igraal, Inseec, Christian Dior Parfum, Joseph Duclos, Sephora, ...)