Freelancer profile translated to English.

Description

I've spent my whole life writing. Ads, speeches, novels, manifestos, social media posts, radio spots, video cases, scripts, short stories, websites...

I specialize in finding useful narratives for my clients and developing them. I identify what differentiates a brand and amplify it for market success.

I also do a decent impression of Joaquín Sabina.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Manifiesto
Executive Creative Director
SOCIAL NETWORKS
January 2020 - March 2026 (6 years and 2 months)
Madrid, Spain
Over these years, I have driven all the creative work of the agency for accounts such as ONCE, Telepizza, Cruz Roja, B Travel, Taco Bell, MásMóvil, Opel, Ilunion, and others. In all sorts of formats: offline, digital, BTL, social media, events, retail… I have managed teams of 30 people, being responsible for talent acquisition and selection.
Creative Conceptualization Creative Direction Copywriting Team Management
Freelance
Creative Director
CULTURE
June 2018 - January 2020 (1 year and 7 months)
Madrid, Spain
I provided my services as an independent Creative Director for agencies such as Señora Rushmore, Y&R, Summer, Mi querido Watson, or TBWA, among others. I created campaigns for El Corte Inglés, ONCE, Repsol, Santa Lucía…
In some cases, I handled new business projects. In others, I developed specific projects for agency clients. And in other cases, I was responsible for the creative direction of accounts.
Copywriting Conceptualization Advertising Campaigns Creative Direction
McCann
Creative Director
FILM AND AV
March 2011 - June 2018 (7 years and 3 months)
Madrid, Spain
Creative direction and copywriting for national and international campaigns for Coca-Cola, Movistar, Navidul, Repsol, MAPFRE, UNICEF, Banco Santander, Campofrío, IKEA...
Campaigns broadcast throughout Latin America and local campaigns. Promotions and brand campaigns.
Copywriting Creative Direction Creative Advertising Campaigns Conceptualization