Chinmayee Naik

At Witco, a startup that developed an all-in-one app to manage employees' daily office life, I write content and create visuals for all communication channels: social media, blogs, press articles, emails, and our CEO's LI profile.

- Copywriting: social media (company and our CEO), blogs, press articles, events, etc.

- Creation of visuals following brand guidelines to maintain consistency

- Redesign of the website and our visual brand with a design agency

- Organization of events (trade shows like VivaTech, conferences, round tables, etc.) and communication plan

- Content strategy for the coming months: social media, blogs, and newsletter

SEO for the website with an external agency

As a digital communication officer, I was responsible for all digital projects: social media communication, webinars, federation websites, and strategic advice to employees. I also conducted many LinkedIn training sessions to help employees improve their skills.

- Community Manager (base of 20k followers): Facebook, Twitter, LinkedIn, and YouTube. I conceptualized and created communication plans and digital marketing strategies for all campaigns.

- Responsible for the website, SEO, and sending daily newsletters to members

- In charge of the webinar series, from conception to execution

- Project manager for the implementation of a website for an entity attached to the Federation

- Consultant in strategy and digital communication advice for the four main employees of the Federation

- Performance analyst on digital platforms and KPI identification for digital marketing strategy

At GE RE, I worked in collaboration with 3 teams: sales, marketing, and digital communication. I anticipated the needs of these teams and proposed action plans for content strategy (internal and external).

- Community manager for a base of 450k followers and creator of audiovisual content on LinkedIn, Instagram, Facebook, Twitter, and YouTube.

- Trainer for 'Personal Branding' for the sales team (300 people), including the Chief Commercial Officer, with a focus on LinkedIn and Twitter.

- Responsible for implementing the communication strategy for the new 'Renewable Hybrids' business.

- Responsible for the editorial calendar and analysis of key indicators adapted to different social networks.

- Winner of the 'Impact' award: for organizing the Customer Summit AND the campaign on International Women's Day (500 testimonials)