Freelancer profile translated to English.

Description

International strategist in marketing & communication, specializing in influence, social media, press relations, and event management for the Italian and French markets.

Italian based in Paris, I support brands in developing their awareness and performance through creative, data-driven, and unconventional approaches.

Quadrilingual (IT / FR / EN / ES), with over 10 years of experience, mainly in cross-market Italy / France strategies.

Influence Marketing:

Definition of influence strategies Italy / France

Macro & micro-influence campaigns (paid, gifting, affiliation)

Platforms: Instagram, TikTok, YouTube

UGC & creator-first strategies

Talent, agency, and budget management

Performance & ROI analysis

Solid network of creators, agencies, and venues in Italy

Event Management:

Event strategy Italy / France

Design and organization of press & influencer events

Definition of concepts, formats, and key messages

Logistics, talent, and agency coordination

Post-event follow-up and digital amplification

Social Media & Content:

Social media strategy Italy / France

Adaptation of storytelling to local specificities

Content coordination: social, blog, newsletter

Editorial supervision and message consistency

Languages

Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Aroma-Zone
Brand Manager Italy (Influence, Press, Events)
FASHION AND COSMETICS
January 2025 - Today (1 year and 5 months)
Paris, France
Influence & Creator Marketing

Definition and management of influence strategy in Italy
Selection and activation of talents (macro, micro, experts, UGC creators)
Negotiation and management of partnerships
Development of long-term relationships with talents
Campaign, promo code, and performance management
Monthly gifting & seeding
Search for new profiles and opportunities

Press & PR

Press relations and development of media network
Management of journalists and editorial opportunities
Coordination of expert interviews and statements
Management of product placements and press activations
Participation in local PR strategy

Events

Design and organization of press & influencer events
Creation of concepts and immersive experiences
Guest and overall experience management
Coordination of agencies, suppliers, and partners
Budget, timing, and production management
Influencer trips and brand experiences

UGC & Content

Support for UGC strategy
Creative thinking and content recommendations
Assistance with scripts, storytelling, and social formats

Editorial & Brand Support

Support for editorial activations
Adaptation of messages to the Italian market
Creative and strategic recommendations

Business & Management

Project management
Internal coordination with teams and agencies
Planning and budget management
Reporting and performance analysis
Development of growth opportunities
Italian Influence Marketing Influence Strategy E-Influence
BONSOIRS
Influence Manager Italy
LUXURY GOODS
April 2025 - Today (1 year and 2 months)
Paris, France
• Development of the influence strategy for the Italian market with a strong focus on gifting
• Search, selection, and activation of content creators and premium lifestyle profiles
• Management of product shipments and large-scale gifting campaign coordination
• Development of long-term relationships with talents, journalists, and key profiles
• Monitoring of organic reach and identification of visibility opportunities
• Management of creative briefs and guidance for creators on expected content
• Performance analysis (EMV, reach, generated content, visibility) and reporting
• Strategic recommendations to enhance brand awareness and desirability in Italy
• Influence monitoring and identification of new local opportunities
• Coordination with marketing and communication teams to ensure brand consistency in the Italian market
Influence Marketing Influence Strategy Brand Content Branding Italian
Cellublue
Influence Manager Italy
FASHION AND COSMETICS
April 2024 - August 2024 (4 months)
Paris, France
• Definition and deployment of the influence strategy to support brand awareness and business objectives
• Search, selection, and management of relationships with influencers and content creators
• Implementation of paid, gifting, affiliation, and ambassador campaigns
• Negotiation of collaborations and budget monitoring
• Creation of creative briefs and content coordination
• Management of social media activations and campaign amplification
• KPI monitoring, reporting, and performance analysis (reach, EMV, conversions, ROI)
• Development of strategic partnerships and continuous optimization of results
• Competitive intelligence, social media trends monitoring, and identification of new growth opportunities
• Coordination with marketing, communication, and content teams to ensure a consistent 360° strategy
Influencer Relations Social Media Content Creation Influence Marketing Italian

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Signup to reveal

Master of Science
INSEEC U.
2017
MSc in Marketing du luxe
MBA Digital Strategy, Strategic Planning, and Brand Content
Sup de Pub - Groupe INSEEC
2018
MBA stratégie digitale, planning stratégique et brand content

Check out Chiara's education

Marketing Consultant

Chiara Coppari

Influence / Events / Social Media Italy - France

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