Freelancer profile translated to English.
Back to original languageAbout Chiara
I am a digital marketing professional with a strong background in B2C development and international team management. My expertise focuses on directing acquisition strategies, event management, and partnerships with distributors and influencers. Thanks to my advanced skills in CRM, advertising campaigns, and social media management, I am a dynamic, results-oriented individual, always seeking innovative solutions to foster the growth of a company or brand.
French
Fluent
English
Fluent
Spanish
Conversational
Italian
Native or bilingual
Can work on-site
Paris (up to 10km), Clichy (up to 10km)
Experience
- Jungler srlInfluencer Marketing StrategistMarch 2025 - Today (1 year and 3 months)I oversee the entire lifecycle of influencer and user-generated content (UGC) campaigns across various sectors. My role encompasses identifying and making initial contact with talents suitable for client briefs, presenting tailored influencer selections, coordinating content creation, validation, and delivery, as well as final reporting and performance analysis of each campaign.
- Dequa StudioGlobal Account ManagerDecember 2024 - Today (1 year and 6 months)Prospecting influencers to expand the Italian agency internationally, with a primary focus on the French market. Signing long-term contracts with influencers and establishing contacts with brands for long-term collaborations.
- ManucuristDigital Marketing Manager & Country Manager ItalyFebruary 2022 - December 2024 (2 years and 11 months)My career has been built around the B2C development of the brand, with a progressive evolution towards managerial responsibilities. After an internship focused on influencer marketing for the Italian and Spanish markets, and close collaboration with the Export team for distributor management, I was promoted to Digital Marketing Manager and Country Manager for Italy, with a dedicated team under my charge.In this role, I led influence strategies (paid, affiliate, gifting), while coordinating and training international teams. I developed a strong network with nail artists, agencies, press, and blogs, while ensuring the creation of editorial lines and materials for PR. I was also responsible for performance monitoring, budget optimization, and achieving commercial objectives.In parallel, I defined and implemented the consumer acquisition and engagement strategy via CRM, sponsorship, acquisition campaigns, and UGC. I worked to strengthen brand awareness in the territory through social media, e-commerce content, and local events in partnership with other brands. Finally, I supported distributor communication, ensuring overall brand consistency.
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Education
- MSc 2Y Digital Marketing Double Degree in Management.Skema Business SchoolMSc 2Y Marketing Digital Double Degree en Management.
- Bachelor's Degree in Communication DesignIAAD - The Italian University for Design2019BAC+3 en Communication Design