Freelancer profile translated to English.
Back to original languageAbout Chiara
Expert in Ecommerce and Digital Marketing, I have accompanied companies in the Fashion Retail and Cosmetics sector over the last 10 years in the development of their online business and in digital transformation processes.
What I can help you with:
- Development of business plans and marketing plans for your projects
- Setting up an online store from scratch
- Optimization of the online store in terms of UX, e-merchandising, design, content
- Analysis and monitoring of key business metrics
- Coordination of multidisciplinary teams
WHAT YOU WILL GET
The boost your digital business needs to successfully achieve:
- Increase your sales
- Build customer loyalty
- Differentiate yourself from your competition
Italian
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- Grupo BrownieHead of EcommerceSeptember 2016 - May 2021 (4 years and 8 months)
- Responsibilities
- Responsible for the ecommerce strategy and business plan for EMEA countries (€8M annual ecommerce revenue).
- Lead the launch of Brownie's ecommerce business from scratch.
- Define, lead, and execute a 3-year ecommerce business plan.
- Build a digital team from scratch.
- CRO and UX strategies and plans (funnel optimization, payment solutions, etc.), coordinating technology and UX/UI design teams.
- Management of 360° digital campaigns.
- Definition of sales objectives, budget, and forecasts. Sales and P&L analysis.
- Responsible for omnichannel transformation, both in online+offline capabilities (Click&Collect, in-store returns, ship from store) and in the digitalization of the store network.
- Lead the international redesign and CMS migrations.
- Plan and execute international digital growth.
Achievements- Launch of the company's ecommerce business from scratch.
- Definition of operational regulations and implementation processes.
- From €0 revenue to €8M in 5 years.
- NATURA SELECTIONHead of Digital & EcommerceAugust 2022 - Today (4 years)
- Lead the online business (€6M annual revenue) with a focus on profitability.
- Define and execute the digital business growth strategy for EMEA.
- Lead and develop the product and merchandising strategy.
- Define and execute ecommerce roadmaps (with a focus on UX and CRO projects).
- Define and execute the commercial plan and alignment of traffic channels (Email marketing, digital marketing campaigns, web content).
- Set sales objectives and oversee the P&L.
- Implement and monitor KPIs and marketing action plans.
- Manage the purchasing budget: assortment, depth per SKU according to sales and margin objectives.
- Team management: lead a team of 5 digital professionals (product managers, traffic manager, CRM manager).
- Migration to Shopify and website redesign.
AchievementsRevenue growth of +15% vs previous year, +8% in profitability.Launch of omnichannel services (click and collect, ship from store). - HAIR INSPIRA CORP, SLeCommerce ConsultantHEALTH AND WELLNESSOctober 2024 - Today (1 year and 10 months)Barcelona, Spain✔ eCommerce migration and launch: Comprehensive management of the migration from WooCommerce to Shopify, ensuring a seamless transition.✔ Functional experience optimization: Improvement of the structure, navigation, and performance to ensure a more efficient and user-friendly site.✔ Design and usability: Adjustment of aesthetics and interface for an attractive and intuitive shopping experience.✔ Strategy and conversion: Implementation of improvements to increase conversion rates and boost business growth.
Reviews
Jaime
GULAM WORLD SL
Reviewed on 4/4/2022
Recommendations
JMVM
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Digital Product ManagerThe Hero Camp• Customer Centric Research • Teaming • Visión y estrategia de producto • Gestión de roadmaps y backlogs • Diseño y desarrollo de producto • Diseño y ejecución de experimentos • Product Analytics (KPIs, OKRs y métricas) • Growth
- Intensive course in Growth Hacking and Growth MarketingGrowth Hacking Course2020