Freelancer profile translated to English.

Description

Entrepreneur at heart and passionate about new technologies, I became interested in their technical dimensions and then, in how to exploit them in digital marketing.

With 15 years of experience in digital, I have had the chance to work for major local and international accounts, such as NISSAN; BMW CDiscount, La Redoute; Société Générale..

I now support advertisers and agencies in solving communication and digital marketing problems such as developing awareness, brand image, online sales, etc. Through the implementation of online presence strategies, Brand content, acquisition, conversion and loyalty/retention.

I intervene to help companies connect users with their own brands, while building an evangelizing vision on the possibilities of digital transformation and the cross-channel development of interactive experiences.

Versatile and passionate, I have developed a good understanding of technical environments, an in-depth knowledge of strategic approaches, digital marketing levers as well as a strategic ROI vision.

Languages

English
Fluent
Russian
Basic
Arabic
Native or bilingual
German
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Suresnes (up to 50km), Paris (up to 20km)

Société Générale
Marketing / CRM project manager consultant
BANKING AND INSURANCE
January 2019 - February 2020 (1 year and 1 month)
Paris, France
Steering and coordination of external / internal teams (CRM agency / freelancers / compliance) for the implementation of e-newsletter.
Animation of the delivery: content and animation plan Omincanal (online and offline)
CRM Project management Web writing Atlassian JIRA
DIGITAS (Publicis groupe)
Digital Project Director / International Client Partner
CONSULTING AND AUDITS
February 2008 - June 2017 (9 years and 5 months)
Paris, France
Client manager of the EST Zone Business Unit - Dedicated to the Nissan Europe account. Expatriation of 8 Months in Moscow to compose the local Digital team: Establishment of agency processes, definition of roles & responsibilities as well as working methodologies
Advice and deployment of the central digital communication strategy for the East Zone Business Unit (Russia / Ukraine / Kazakhstan)
Customer support and agency business development
Definition, writing of various strategic recommendations.
Project monitoring on all strategic and operational aspects.
Customer support and agency business development
Definition, writing and sale of various strategic recommendations.
Project monitoring on all strategic and operational aspects.
Financial management and profitability (MB 1.2M € / year
Management and supervision of a team of 3 project managers.
Planning and project management based on a global approach
Project management of many large campaigns simultaneously.
Coordination of the internal CMS team, technical team, as well as local third parties
Performance monitoring vs KPI and reporting
Steering of inter-agency meetings: SWAT animations (with ATL / BTL / CRM teams)
Study and strategic monitoring
Project management Commercial Digital communication
Plan.net (ServicePlan)
Client Director
CONSULTING AND AUDITS
July 2017 - July 2018 (1 year)
Levallois-Perret, France
Web strategy (e-marketing campaigns, Buzz, Web 2.0, community networks ...)
Design / development and implementation of digital action plan in sync with the Media and Print agencies
Design and implementation of multi-channel campaigns
Accounts: BMW France / Mamie Nova / XLS Medical / Bonne Maman
Communication strategy Project management Strategic planning Social networks Commercial