About Cherif
French
Native or bilingual
English
Fluent
Experience
- Fondation Cartier pour l'art contemporain
On Malt
Editorialization and External SEO Mission — Fondation CartierARTS AND CRAFTSMay 2026 - May 2026Paris, FranceI assisted the Fondation Cartier for contemporary art in editorializing its external online presence, following its move from boulevard Raspail to the Palais-Royal. Six months after the move, the old address was still listed on numerous third-party platforms.First, I delivered an in-depth audit of 67 platforms (directories, OTAs, encyclopedias, travel guides, press, map sources), in French and English, with status diagnostics and a prioritized action plan for each site.Then, I carried out the correction and creation of listings across the entire scope: updating upstream sources with cascading effects (Wikidata, OpenStreetMap), correcting outdated listings, claiming accounts (Pages Jaunes, TripAdvisor, Yelp), creating missing listings, and editorial reporting. I corrected the erroneous category in Google's Knowledge Panel.I managed the mission via a real-time shared tracking dashboard, with systematic before/after screenshots, a final mission report, and a continuous monitoring procedure. Measurable results: corrected listings, activated platforms, and effective propagation of the new address across the online ecosystem. - Bentahar Nesma
On Malt
Graphic Web DesignerHEALTH AND WELLNESSFebruary 2026 - March 2026 (2 months)Lyon, FranceI helped a therapist create her complete visual identity and showcase website on WordPress. The goal was to strengthen her credibility, clarify her positioning, and offer a simple experience for her future patients.I designed a visual identity consistent with her brand, then created a 5-page website structured to guide visitors and encourage contact. The work focused on design, usability, and content optimization.Result: a clear, professional website aligned with her business, enabling her to present her services effectively and reassuringly. - COACH PRO PERSORedesign and SEO Migration of a WIX Site to WordPress, 40 pages and 120 articlesHEALTH AND WELLNESSNovember 2025 - December 2025 (1 month)Trappes, FranceComplete redesign of Aurélien Danchin's site and technical migration from WIX to WordPress.The project included transferring over 40 pages and migrating 120 blog articles.The objective was to rebuild the site on WordPress while preserving the existing structure to protect natural referencing.Work performed on content migration, page recreation, WordPress structure optimization, and adherence to SEO best practices. URLs were kept, SEO tags were verified, and internal linking was maintained to prevent any traffic loss.The project also included UX redesign of the site, optimization of content readability, and preparation of the site for future SEO enhancements.This work is part of the development of Aurélien Danchin's brand and website.
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Education
- Graduate in Digital Communication and Graphic DesignStudi2022Graduate Communication Digitale et Design Graphique
Certifications
- SEO CertificationSEMrush Academy2023