About Cherif
French
Native or bilingual
English
Fluent
Experience
- Bentahar Nesma
On Malt
Graphic Web DesignerHEALTH AND WELLNESSFebruary 2026 - March 2026 (2 months)Lyon, FranceI assisted a therapist in the complete creation of her visual identity and her WordPress showcase website. The goal was to strengthen her credibility, clarify her positioning, and offer a simple experience for her future patients.I designed a visual identity consistent with her brand, then created a 5-page website structured to guide the visitor and encourage contact. The work focused on design, ergonomics, and content optimization.Result: a clear, professional website aligned with her business, allowing her to present her services effectively and reassuringly. - COACH PRO PERSORedesign and SEO Migration of a WIX Site to WordPress, 40 pages and 120 articlesHEALTH AND WELLNESSNovember 2025 - December 2025 (1 month)Trappes, FranceComplete redesign of Aurélien Danchin's website and technical migration from WIX to WordPress.The project included the transfer of over 40 pages and the migration of 120 blog articles.The objective was to rebuild the site on WordPress while preserving the existing structure to protect its natural referencing.Work done on content migration, page recreation, WordPress structure optimization, and adherence to SEO best practices. URLs were preserved, SEO tags checked, and internal linking maintained to avoid any traffic loss.The project also includes the UX redesign of the site, optimization of content readability, and preparation of the site for future SEO enhancements.This work is part of the development of Aurélien Danchin's brand and website.
- Méthode Big WaveSales Page RedesignEDUCATION AND E-LEARNINGSeptember 2025 - October 2025 (1 month)Paris, France+200 to +300% conversions after optimizationClientTraining organization Méthode Big WaveMissionComplete redesign of a landing page to increase conversions and improve lead quality.Identified ProblemThe existing page had a lot of information but lacked a persuasive structure.Absence of visual hierarchy, unclear message, weak arguments, poorly positioned CTA.Consequence: very low conversion rate despite decent traffic.What I did• Complete UX redesign of the sales page• Clarification of the promise and positioning• Creation of a conversion-oriented architecture• Development of simple and credible storytelling• Addition of arguments, proof, and guarantees• Highlighting a clear and accessible CTA• Design consistent with the training's professional imageMethodology UsedAn approach drawn from my internal frameworks for structuring irresistible offers and optimizing sales copy, with a logic centered on the user journey and decision-making.Results Achieved• Conversions tripled• Increased engagement on the page• More qualified and regular sign-upsImpact for the ClientThe page now converts much better and is part of a coherent sales strategy, with a clear message and professional design.
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Education
- Graduate in Digital Communication and Graphic DesignStudi2022Graduate Communication Digitale et Design Graphique
Certifications
- SEO CertificationSEMrush2023