About Chen
I'm a digital commerce expert with 7+ years of experience turning ambitious brands into global players. From luxury fashion to performance lifestyle, I’ve led digital growth across Shopify Plus, Headless builds, and omnichannel ecosystems — always with a sharp eye for brand integrity and operational excellence.
My strength lies in connecting the dots: deep technical fluency, operational pragmatism, and a 360° understanding of what makes a brand truly resonate. I don’t just build stores — I architect systems that scale, convert, and connect with audiences across borders and touchpoints.
Whether you’re launching, replatforming, or expanding internationally, I bring structure, vision, and hands-on experience to deliver lasting impact — at every stage of growth.
Hebrew
Native or bilingual
English
Fluent
French
Conversational
German
Conversational
Remote only
Primarily works remotely
Experience
- SATISFYHead of E-CommerceJune 2024 - Today (2 years)Paris, FranceLeading global ecommerce strategy for SATISFY, a premium performance running brand. I oversee all D2C operations on Shopify Plus, with a focus on international expansion, tech stack optimization, localization, and scalable growth across markets.
- Y/PROJECTE-Commerce ManagerJuly 2023 - July 2024 (1 year)Digital Growth Strategy: Led the brand’s digital acceleration, scaling ecommerce revenue through strategic campaigns, product drops, and CRO improvementsPlatform Ownership: Managed Shopify Plus operations end-to-end, including theme development, app ecosystem, and analytics setupOmnichannel Integration: Connected D2C, wholesale, and seasonal pop-up strategies into a unified digital roadmapCampaign & Launch Management: Directed online capsule drops and collaborated with creative teams to translate high-fashion storytelling into performant online experiencesPerformance & Data: Built reporting frameworks to monitor KPIs, customer behavior, and retention metrics across global markets
- SESAME DigitalSenior Strategic PlannerE-COMMERCESeptember 2022 - April 2023 (8 months)Paris, FranceAudit & Analysis: Conducted full-scope audits of ecommerce ecosystems (Shopify, Headless, custom CMS) covering UX/UI, funnel performance, tech architecture, and operational flowsStrategy & Planning: Built strategic planning decks for D2C growth, replatforming, and international expansion — blending business insights with brand alignmentGrowth Execution: Delivered actionable roadmaps across CRM, CRO, localization, and logistics to accelerate and structure digital growthCross-Team Collaboration: Worked closely with creative, dev, and media teams to connect storytelling with scalable digital performanceClient Portfolio: Supported a range of premium and lifestyle brands through omnichannel initiatives, including pop-up retail and global ecommerce rollouts
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Education
- Bachelor of Arts - BA, Design and Visual Communications, GeneralUniversity of Applied Sciences Europe2021Bachelor of Arts - BA, Design and Visual Communications, General