About Chaymaa
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Experience
- FREELANCESocial Media Manager & InfluenceFASHION AND COSMETICSJune 2024 - Today (2 years)Paris, FranceStrategic consulting in digital marketing: development of editorial calendars, campaign planning, and personalized recommendations. Community development on Instagram and TikTok → +5,000 organic followers for 2 partner brands in 3 months. Production of UGC content and creative videos (reels, interviews, teasers) → +150K cumulative views. Collaboration with brands such as [Zadig-Voltaire, H&M, Kérastase, Vichy.....etc]. Organization of 3 influencer events (pop-up store, product launch, creator collaborations). Analysis of campaign KPIs (engagement, reach, conversion) and real-time strategy adjustments via Google Analytics & Meta Insights.
- FIPARCO Cabinets de conseil et gestion d'entreprisesPermanent Contract - Communication & Digital Marketing OfficerCONSULTING AND AUDITSJuly 2023 - May 2024 (9 months)Paris, FranceCreation of social media content adapted to B2B on LinkedIn, Facebook, and Instagram → +30% engagement in 4 months. Design and deployment of multi-channel promotional campaigns (print + digital), generating +22% of inbound leads. Organization of professional events (conferences & afterworks) → average participation of 80 people. Organization of professional events to promote services (conferences, trade shows). Persona building and competitive analysis to refine messaging. Customer satisfaction monitoring and performance dashboard management.
- Auchan Retail International - La grande distributionApprenticeship - Community ManagerRETAIL (LARGE RETAILERS)July 2022 - July 2023 (11 months)Paris, FranceCreation and publication of engaging content on Facebook, Instagram, and TikTok, generating a +35% increase in engagement in 6 months. Implementation of targeted campaigns (Back to school, promotions, Christmas), reaching up to 100,000 impressions per campaign. Deployment of sponsored campaigns with an average click-through rate of 3.2%. Management and animation of the online store "Auchan Le Boncoin" (+150 products listed). Audience analysis and content adaptation based on customer behavior.306370Creation of product visuals consistent with the group's graphic charter.
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Education
- DUTTechnology University Institute2017DUT
- Master inBusiness School/Ipac2023Master in