Freelancer profile translated to English.
Back to original languageAbout Charly
Hello, I'm Charly! 👋
As a Traffic Manager, I help startups and SMEs increase their digital performance on Google Ads and Meta Ads (Facebook Ads & Instagram).
With 3 years of experience in digital marketing, I specialized in Paid Media. Specifically, my tasks involve optimizing your ROAS, boosting your website traffic, increasing brand awareness, and growing sales for your e-commerce store 🚀
✅ GOOGLE ADS
- Creation of your campaigns
- Audit of your Google Ads account
- Optimization of existing campaigns
- Monthly reporting
✅ FACEBOOK ADS
- Creation and setup of your Business Manager account
- Audit and recommendations on advertising strategy
- Analysis and optimization of existing campaigns
- Weekly and monthly reporting
See you soon to discuss your project! 😊
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- AdvencyPaid Media ConsultantDIGITAL AND ITNovember 2022 - Today (3 years and 8 months)Paris, France- Define the digital acquisition strategy- Analyze the performance of digital levers (Paid Media, Analytics, Marketing Automation...)- Implementation of performance marketing campaigns (SEA, Social Media, YouTube, LinkedIn,...)- Manage client relationships, share results and optimization areas with them.- Monitor KPIs and provide recommendations for improving the profitability of marketing initiatives
- Shin AgencyDigital Acquisition ExecutiveJuly 2021 - September 2022 (1 year and 2 months)Paris, France- Competitive benchmarks and opportunity research for our clients- Website/content audit and their positioning on search engines with monitoring of actions for natural referencing improvement- Monitoring of performance indicators and reporting production with definition of action plans and recommendations- Define synergies between SEO and other traffic acquisition levers- Implementation of webmarketing tools and management of service provider/partner relationships- Participation in the development and implementation of the SEO/SEA and social media strategy- Coordination and production monitoring of graphic elements
- StudelyDigital Marketing OfficerOctober 2019 - October 2020 (1 year)Île-de-France, France- Define and implement an Inbound marketing strategy- Write relevant content through all web channels (social media, local website)- Manage online communities on social networks (Facebook, Twitter, LinkedIn, Instagram)- Participate in the creation of communication materials for sales teams (brochures / presentations)- Participate in improving Studely's digital performance and the quality of its communication materials- Design and manage informational emailing campaigns- Monitor, analyze, and report on performance (KPI tracking via Google Analytics)
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Education
- Master 2 (M2), Digital StrategyISEFAC2022Master 2 (M2), Stratégie Digitale
- M2 Digital Manager, WebmarketingDBS - Digital Business School2019Mastère 1 Digital Manager, Webmarketing