Freelancer profile translated to English.
Back to original languageAbout Charly
🌐 E-commerce & Marketing Consultant — SEO Writing, Shopify & Performance Optimization
I will support you in three areas: SEO writing, Shopify store creation or optimization, and results-oriented marketing advice.
My approach: get straight to the point, quickly understand needs, and deliver simple, clean, and effective solutions.
✍️ SEO Writing & Conversion-Oriented Content
- SEO-optimized articles
- Product sheets and sales pages
- Web content, guides, comparison sites, FAQs
- Clear, professional, readable style, without unnecessary filler
- Correction, rewriting, optimization of existing content
Rate: €0.12–0.15/word
🛒 Shopify Store Creation & Optimization
- Complete Shopify setup: site structure, products, apps, payment, shipping
- Configuration of essential pages (Home, Collection, Contact)
- Conversion Rate Optimization (CRO), reviews, product recommendations
- Enhanced product pages and sales-oriented descriptions
- Redesign or technical audit + action plan
Rate: €900–€1,200 depending on complexity
🎯 Marketing Consulting & Digital Strategy
- Customer journey & sales funnel optimization
- Recommendations on communication angles and positioning
- Data analysis (performance, conversions, user behavior)
- Content improvement to boost conversion
Rate: €300/day
✔️ What I guarantee
- Serious, clean, and clear work
- Simple and direct communication
- Deadlines met
- No magic promises: only concrete and measurable results
Spanish
Basic
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- YACLAProduction & Ops Manager / Creative & Acquisition SpecialistFebruary 2022 - March 2024 (2 years and 1 month)
Acquisition & Performance
Management and optimization of Meta Ads campaigns: segmentation, testing, CPL/CPA analysis, understanding sales rates, and continuous improvement of results. Implementation of strategies for angles, hooks, formats, and testing frameworks to identify the most effective creatives.Creation & Copywriting
Design of creatives and UGC scripts, writing of ads, landing pages, hooks, and testable variants. Conversion-oriented approach, psychological targeting, and adaptation by persona.Skills I bring today as a freelancer
Meta Ads Management & OptimizationAdvertising Content Creation (UGC, scripts, angles, hooks)Data Analysis & Performance RecommendationsConversion-Oriented CopywritingFunnel & Sales Page Optimization - DisinfluenceGeneral ManagerE-COMMERCEJanuary 2019 - December 2021 (2 years and 11 months)Angers, FranceResponsible for coordinating e-commerce operations (30 simultaneous stores) and the SaaS division
- CHTRAFE-commerce, Content & Digital Acquisition ConsultantMarch 2018 - Today (8 years and 3 months)
E-commerce & Ops
Creation and management of Shopify stores (site structure, product sheets, app configuration).Daily operational management: orders, inventory, customer service, logistics, reporting.Optimization of customer journeys and improvement of conversion rates.Digital Marketing & Acquisition
Launch, monitoring, and optimization of Meta Ads campaigns.Construction of angles, ad writing, A/B tests.Monitoring of e-commerce KPIs (CPL, CPA, ROAS, average order value, margin).Production of clear reports usable by clients.Writing, Content & Translation
Writing of conversion-oriented web content: product pages, landing pages, SEO articles.Brand storytelling and copywriting (FR).FR EN translations for websites and marketing content.Collaboration with digital media (video games, sports, entertainment).
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Education
- BaccalaureateMalherbe High School2011Bac littéraire