Freelancer profile translated to English.

Description

Freelance Artistic Director, I honed my skills in advertising agencies where I assisted brands in creating campaigns, visual identities, and creative content. Today, I leverage this experience for ambitious projects by conceptualizing strong visual universes, impactful concepts, and creations that blend aesthetics, strategy, and impact.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FREELANCE
ARTISTIC DIRECTOR
April 2025 - Today (1 year and 4 months)
Paris, France
Project conception and client presentation development. Conception and execution of graphic projects, logos, and brand guidelines. Creation of static and video content. Social media post management and community management. Creation of posters, flyers, brochures, web banners, skills=[]
LA NOUVELLE VANNE
ARTISTIC CREATION DIRECTOR
March 2021 - April 2025 (4 years and 1 month)
Paris, France
Conception, execution, and creation of graphic projects. Creation of static and video content. Social media post management and community management. Creation of show posters, flyers, brochures, web banners, and static/video content for artists. Implementation of a paid podcast distributed on classic listening platforms (Spotify, Google Podcasts, Apple Podcasts...). Production and editing of humorous sketch videos. Artist tour management, skills=[]
AGENCE WILLIE BEAMEN
ARTISTIC DIRECTOR
September 2018 - March 2021 (2 years and 6 months)
Paris, France
Advertising Campaign Conception and Development

Develop advertising campaigns, ensuring consistency between the brand's strategic objectives and their creative translation. I am involved from the conceptualization phase to the production of materials, developing strong visual concepts and distinctive graphic universes capable of capturing attention and reinforcing brand identity.

My responsibilities include:

Analysis of the brief, marketing objectives, target audience, and brand positioning.
Creative research, trend monitoring, and development of innovative visual concepts.
Creation of artistic directions adapted to various communication channels (print, digital, social media, outdoor advertising, events, video, 360° campaigns).
Design of mockups, mood boards, storyboards, and graphic variations for campaigns.
Definition of the visual identity for each campaign, adhering to the graphic charter or proposing new creative directions.
Close collaboration with marketing, communication, copy, motion design, photography, production, and development teams to ensure message consistency and deliverable quality.
Supervision of creative production, management of service providers (photographers, illustrators, printers, videographers, etc.), and quality control of deliverables.
Adaptation of creations to different formats and media while optimizing their visual impact and performance.
Presentation and argumentation of creative proposals to clients or stakeholders, justifying artistic and strategic choices.
Continuous monitoring of graphic trends, creative innovations, and usage evolution to propose relevant, original, and engaging campaigns.

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MASTER 1 CREATION
SUP DE PUB
2017
MASTER 1 CRÉATION
HIGH SCHOOL DIPLOMA (ES) Option Economic and Social Sciences
COLLÈGE DE JUILLY
2012
BAC ES Option Sciences économiques et sociales

Charlottte R.

SENIOR ARTISTIC DIRECTOR // Graphic Design

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