Freelancer profile translated to English.
Back to original languageAbout Charlotte
With over 15 years of experience in external communications, and a Lifestyle / General Public profile, I am currently looking for assignments in the consumer goods or training sectors; I have solid knowledge of these sectors and a good network of specialized journalists (B2B, B2C).
I have real expertise in influence strategy, whether in corporate, societal, or product communication. I will leverage my experience to propose effective recommendations and thus maximize ROI. Versatile, I can develop partnerships, organize events (press or public), and create impactful content to develop the notoriety of a brand or product. My added value? My ability to represent, to unite, to defend interests; but also, to listen, to adapt, and to know how to convince.
With fluent English, I can easily work in an international environment, whether in a large group or a human-sized structure.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km)
Experience
- IndépendantFreelance - External Communication, Press Relations, Content CreationAGRICULTURESeptember 2020 - Today (5 years and 11 months)Paris, FranceClients and references:L'Oréal - Ecole REAL Campus By l'OREALGroupe Heineken, Brasserie Gallia, DesperadosLipton Tea & Infusion, PukkaChericoCampari France, Groupe Remy Martin, Diageo France
- Euros / AgencyExternal Communications Manager - Consumer DivisionTRAVEL AND TOURISMSeptember 2019 - September 2020 (1 year)parisStrategic advice on Corporate and "Consumer" issues ● Client relationship management (50% in English) ● International agency coordination ● Operational and budget monitoring (€25k to €240k) ● Management of a team of 5 people ● Client portfolio development, response to tenders, briefing, drafting and presentation of strategic recommendationsBudgets: Booking.com, Groupe Radisson, Rossignol, Bolt, Rakuten France, Rakuten TV
- ASAP CommunicationWine & Spirits Division ManagerWINE AND SPIRITSJuly 2016 - August 2019 (3 years and 1 month)75002Brand Strategy Development of brand platforms and strategic recommendations ● PR / e-PR Press kits, drafting press materials, creating press opportunities, content creation and graphic design, budget monitoring ● Events Management Coordination of teams and suppliers, production monitoring (press/influencer/public events, budget €20k to €500k) ● Management of a team of 2 consultants ● Strategic development, market watchBUDGETS: Liqueur Grand Marnier, Whisky Ballantine's, Cave Coopérative Jaillance, Vodka Cobalte, Brasserie Duyck, Whisky J&B
Reviews
Hélène
Heineken
Reviewed on 10/21/2021
Very good experience with Charlotte in organizing and conducting a press trip for a Food magazine!
Smooth communication, journalist apparently very satisfied; we are now eagerly awaiting the article in a few months.
L
Laurence
Heineken
Reviewed on 1/3/2023
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Education
- Master 2 - Specialization in Media & CommunicationIFP - French Institute of Press2007
- Master's Degree in Information & CommunicationSorbonne Nouvelle University2005