Freelancer profile translated to English.

Description

Passionate about the digital world and tailor-made solutions, I have been supporting digital transformation projects for over 12 years, with a particular focus on customer journeys, business impact, and tool performance.

I intervene end-to-end: requirements gathering, roadmap structuring, functional design, production monitoring, testing, launch, iterations. I work hand-in-hand with business, tech, and design teams to deliver simple, useful, and effective solutions.

My approach combines strategic vision, operational agility, and attention to detail. Challenging contexts and teams where collaboration is a core value particularly motivate me.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Villeneuve-d'Ascq (up to 20km)

Decathlon
Product Manager Search & PLP
July 2025 - Today (11 months)
Context: CRO, A/B testing, continuous improvement
- Definition of the vision and management of the product roadmap
- Prioritization of the backlog and coordination of delivery with tech, data, and design teams
- Monitoring of A/B tests with continuous iterations to improve conversion and user experience
- Optimization of Search & List Pages journeys: filters, availability/stock information, conversation starters
- Monitoring and analysis of search engine KPIs (Algolia): performance, usage, conversion
Product Delivery Backlog Management Functional Specifications Product Roadmap English
OLIVER STORE
Product Owner & Product Manager | Stores-discount.com
E-COMMERCE
December 2016 - April 2025 (8 years and 4 months)
Villeneuve-d'Ascq, France
E-commerce transformation of stores-discount.com (front & back, Agile method)
Custom products – In-house CMS
• Product Discovery: gathering quantitative and qualitative data to formulate hypotheses
• Creation and prioritization of product roadmaps
• Implementation of project governance
• Gathering, challenging, and prioritizing needs
• Product vision, product box, process impacts
• Backlog and writing of user stories (JIRA)
• Functional design: collaborative design, mockups (Balsamiq, Whimsical), wireframes (Adobe XD, Figma), product shoots, functional specifications
• Launch of A/B tests (VWO)
• Writing of tests
• Monitoring of execution through sprint planning, daily stand-ups, demos, retrospectives
• Arbitrations, problem-solving
• Acceptance testing, go-live
• Change management: communication, training
• Schedule monitoring
• Run management

Projects led:
• Complete front-end redesign via A/B testing (from header to checkout, including product pages and full size)
• Sample customer journey + implementation of a PIM (Akeneo)
• TV ad customer journey
• Continuous improvement of the customer journey and reduction of friction points
• SEO projects: semantic cocoons, landing pages, sitemap
• Back office migration to Sylius
• New payment platform (Dalenys > Adyen)
• Compliance with GDPR, BE/LU VAT, eco-participation
• E-commerce modules: address entry (DQE), search engine (Doofinder), loading time optimization (Fasterize), product reviews (Skeepers)
• In progress: global replatforming (Shopify, CRM, PIM, configurator…)

Creation of a new concept
Single-product e-commerce – Magento – Project stopped during acceptance testing phase
• Support for brand creation, its identity, and its graphic charter
• Site creation: Functional analysis, Wireframes, Photo and video shoots, Product modeling, Writing, Acceptance testing
• Preparation of the IVR
• Schedule and budget monitoring
J'achète en ville
Marketing Project Manager
E-COMMERCE
March 2013 - November 2016 (3 years and 8 months)
Wambrechies, France
Support for brand creation - Website promoting local commerce and craftsmanship
• Facilitation of brainstorming workshops on startup development and offerings
• Monitoring the creation of brand identity and website

Creation then redesign of a multisite jacheteenville.com (V-Cycle Method) – Drupal - External IT team
• Needs definition
• Writing of the functional specifications document
• Development and User Acceptance Testing
• Training of clients (artisans/merchants) on the tool
• Schedule and budget monitoring
• Benchmarking

Implementation of several marketing levers
• E-mailing Strategy: Creation of triggers, Commercial campaigns, Editorial emails
• Implementation of SMS campaigns
• Community management: Facebook, Pinterest, Blog
• Campaign implementation
• SEO optimization
• Creation of website commercial animation plans
• Analysis of website KPIs (Google Analytics)
• Development of a dematerialized gift card

Supervision of web content writers
• Creation of job descriptions
• Recruitment
• Monitoring skills development
• Qualitative monitoring of content
• Guarantee of information flow