Freelancer profile translated to English.

Description

Senior Consultant in Brand Strategy, Customer Experience, Retail Design and Business Development

For over 10 years, I have been supporting brands, creative agencies, and growing companies in their positioning, customer experience, and business performance challenges.

My expertise is based on a cross-functional approach that combines three complementary dimensions:

Brand strategy consulting: definition of positioning, brand audits, analysis of consumer behavior, segmentation and targeting strategy, development of offers and customer journeys.
Management of creative and brand experience projects: branding, packaging, retail design, customer experience initiatives, brand activations and events, ensuring the link between strategic vision and operational execution.
Support for the development and structuring of agencies: commercial strategy, pricing strategy, optimization of internal processes, training and skill development for consulting and project management teams, customer loyalty and portfolio development.

I work both upstream in strategic thinking and in the deployment phase, with a recognized ability to align brand challenges, creative excellence, and commercial performance. Looking forward to discussing your project and ambitions 🌞

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km), Biarritz (up to 10km), Bordeaux (up to 10km)

Agapi Creative Strategists
Consultant - Marketing, Branding & Image
CONSULTING AND AUDITS
January 2025 - Today (1 year and 6 months)
• Development of AI tools for brand auditing: automation of comprehensive audits in 72 hours (Finance, Identity, Audiences, Touchpoints, Perception & Performance).

• Customer experience & retail audit and strategy: design of journeys before, during, and after visits, definition of assets and creative briefs (hospitality, tasting, gifting, wrapping, VIP initiatives, CRM activations...).

• Photo production management: organization and coordination of event shootings and packshots/still life.

• Writing editorial content: articles, reports, and press kits specialized in the specialty coffee universe.

• Mystery shopping / Field study China (Shanghai), Thailand (Bangkok), Colombia (Bogotá)
Brand Activation Content Writing Audit Customer Journey Branding
Héroïne
Consulting Director
CONSULTING AND AUDITS
September 2021 - September 2024 (3 years)
Paris, France
Consulting Director (1 year) - Oct. 2023 > Sept. 2024
Client Director (2 years) - Oct. 2021 > Oct. 2023
CARTIER, FRED, MONTBLANC, BOUCHERON, WG&SONS: GLENFIDDICH, THE BALVENIE, AMOUAGE, PIAGET, RÉMY MARTIN: LOUIS XIII, COTY, CLARINS, L’ORÉAL, SEPHORA...

For clients:
Strategic Planning, Project Management - Brand Ecosystem, Customer Journey, Brand Experience Strategy, Activation Strategy, Retail Identity, Market Roll-out, Guidelines, Production.

For the agency:
Structuring and growth of the agency: business development, redesign of pricing policy, implementation of internal processes (project/creative team collaboration, profitability, workflow). Management of the consulting team. Customer loyalty and development of high-stakes accounts. Co-development of the ROX™ method. Support for the launch of an Audit department with a dedicated team.
Strategic Planning Customer Journey Customer Experience Brand Strategy Audit
Carré Basset
Senior Consultant
LUXURY GOODS
August 2018 - September 2021 (3 years and 1 month)
Paris, France
Senior Consultant (1 year 9 months) - Jan. 2020 > Sept. 2021
Consultant (1 year 5 months) - Aug. 2018 > Dec. 2019

LVMH: HENNESSY, VEUVE CLICQUOT, GLENMORANGIE, DOM PÉRIGNON; RÉMY MARTIN, WG&SONS: GLENFIDDICH, THE BALVENIE; BOLLINGER, L’ORÉAL LUXE: ARMANI PRIVÉ, LANCÔME, HELENA RUBINSTEIN; PANIER DES SENS, JURLIQUE, PALAIS DES THÉS, ACCOR

For clients:
Strategic Planning, Project Management - Concept & Design Permanent Retail Identity, Brand Activations, Market Roll-out, Local Adaptations, Guidelines Development, Production

For the agency:
Strategic recommendations and creative process organization. Autonomous end-to-end project management (brief → delivery). Client loyalty and business development in collaboration with the New Business department. Management of synergies between the Retail, Branding, Packaging, and Brand Content divisions. Financial management: resource allocation, profitability monitoring, commercial negotiation, and invoicing.
Retail Design Branding Marketing Analytics Strategic Planning Go-to-Market (GTM) Strategy