About Charlotte
French
Native or bilingual
Spanish
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English
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Experience
- AGENCE BLUSHMARKETING and COMMUNICATION ConsultantSeptember 2018 - Today (7 years and 9 months)Bordeaux, Nouvelle-Aquitaine, FranceThe BLUSH agency supports project leaders or companies at different stages of the project life. Successfully LAUNCHING, then ACQUIRING new clients, and finally RETAINING them... The stakes are high, and we support you in strategic thinking and the development of a communication plan. Here are our areas of expertise: LAUNCHING YOUR PROJECT: * Defining BRANDING, i.e., brand positioning and territory, key arguments, and intrinsic brand values. * BRAND CONTENT, content creation, and Storytelling around your project and values. * DESIGN and visual identity. * COMMUNICATION STRATEGY: Defining the action plan and programming the various necessary communication levers. ACQUIRING YOUR PROSPECTS AND CLIENTS * EMARKETING CAMPAIGNS to gain visibility and promote your product/project. * TRADITIONAL MEDIA CAMPAIGNS and MAILING CAMPAIGNS: Radio, TV, press... traditional channels are to be favored depending on the target audience and configurations; we build these projects with you. * ADVERTISING, PRINTS, BROCHURES, and FLYERS... All levers to communicate with your clients! * REFERENCING: Optimizing online presence in the long term and ensuring visibility for the most targeted searches. * PR, PARTNERSHIPS, and INFLUENCE MARKETING: to find the right influence channels on Social Networks. RETAINING YOUR CLIENTS * COMMUNITY MANAGEMENT: to cultivate your brand universe daily, while informing your subscribers of your news and updates. * EMAILING and SMS CAMPAIGNS: to stay connected with your clients, inform them, and offer them personalized deals. * CONTESTS: to engage, reward, and retain your community!
- WILDUSTFounder at WILDUST.COMSeptember 2018 - Today (7 years and 9 months)BordeauxWILDUST - Riding Apparel for Heroines Wildust is a brand of clothing and accessories for female riders... But not only. Wildust also targets ambitious women, women who dare, who break free and thrive as women in traditionally male-dominated fields. The idea is to offer feminine, chic, and elegant products that are also practical and technical, enabling modern adventurers and heroines to achieve their goals without having to disguise themselves as men to be legitimate. RIDE LIKE A GIRL! FREEDOM, ADVENTURE, and SISTERHOOD are the values of this 100% adventurer brand. Find us at www.wildust.com, leave us your impressions on Facebook/Instagram! PS: LIFE IS A JOURNEY, ENJOY THE RIDE :-)
- Groupe Flora NovaCommunication Director / Web Marketing ManagerMay 2013 - August 2018 (5 years and 3 months)BordeauxFlora Nova Group http://www.groupe-floranova.fr/ Le Jardin des Fleurs http://www.lejardindesfleurs.com/ Oya Fleurs http://www.oya-fleurs.com/ Operational Missions / Strategic Vision / Mastery of multi-channel challenges. With a team of 5 people, we optimize AWARENESS, ACQUISITION, and RETENTION objectives, while respecting the brand's values and image.* WEBMARKETING - Retention Strategy: Customer Database Management, Emailing Campaigns and Conversion Funnels, Loyalty Program, SMS Campaigns. - Lead Acquisition via Co-registration and Contests: Multi-channel systems: in-store and online. - Awareness: Display Campaigns, Facebook Ads. - Referencing: SEO, SEA Optimization *COMMUNICATION STRATEGY - Definition of the commercial animation plan - Media Planning and Franchise Communication Royalty Budget Management - Partnerships, Merchandise Exchange - Press Relations - Definition of Brand Territory: DNA, Visual and Graphic Universe, Lexical Field. *** COMMUNITY MANAGEMENT - Brand Content/ Visual Content => Facebook and Blog - Influencer Strategy (Instagram / Blogger Partnerships) - Moderation and Customer Service
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