Freelancer profile translated to English.
Back to original languageAbout Charlotte
✨ Expert in Communication, Branding & 360° Media Strategy
📈 +7 years of experience in Media & Communication Strategy
🚀 Specializing in media and brand image
🏢 Formerly Publicis, Dentsu, and WPP
I support brands in their communication & media strategy to maximize their impact.
My communication services:
→ 360° Communication & Media Strategy
→ Brand image, storytelling & branding
→ Visual identity and adapted tone of voice
→ Media project management & special operations
→ Competitive analysis and brand monitoring
→ Creation of activation plans & advertising campaign monitoring
→ Positioning recommendations and strategic media selection
→ Media planning strategy
→ Launch of new offers or products
My references:
- Hellowork:As part of the communication department, I managed the validation and budgets for offline Media and Creative advertising campaigns.
- Darbyon:Media consulting for the Chinese automotive company Omoda & Jaecoo (Chery group).
- Crédit Agricole Ile de France:In the customer and web communication department, for the production of targeted content according to the bank's different clients.
- WeMoms and Groupe Everyday Matters:Management of Special Operations for clients and development of two media agencies targeting women.
- Wavemaker France:Creation and complete management of media campaigns for advertisers, including the one for the GMF x Rugby World Cup partnership.
- DENTSU:Creation of media campaigns for Santé Publique France, including the 'month without smoking' campaign.
My Process:
1- Discovery call to understand your needs
2- Creation of a recommendation & strategy
3- Mission launch
Extras:
- Former consultant for major media groups
- Tailored support
- Personalized client follow-up
I respond in less than 1H, contact me now to discuss your project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- Crédit Agricole d'Ile de France
On Malt
Manage and optimize client communication strategiesBANKING AND INSURANCEMarch 2026 - June 2026 (3 months)Creation of communication content for the different targets of Crédit Agricole Ile de France: Emailings, Blog articles, push notifications / private messages on the app and paper or digital support for agency advisors, in order to present banking offers and services. - Collectif pour une transition citoyenneStructuring the overall communication of the Citizen Transition Collective and its projectsCIVIC AND SOCIAL ORGANIZATIONSDecember 2025 - December 2025Paris, FranceCommitted collective project – ecological & citizen transitionContext & challenges:I supported the CTC, a collective committed to citizen transition, on structuring communication and visibility issues with its stakeholders (citizens, partners, institutions).Missions carried out:- Analysis of the collective's positioning and messages- Structuring of the communication strategy (objectives, targets, key messages)- Recommendations for adapted channels and formats (content, media, materials)- Support in aligning discourse with the values of citizen transitionResults / impacts:Clarification of positioning and messagesBetter visibility of the collective's actions, with a roadmap for 2026And a reusable strategic foundation for future communications
- My synapzStrategic support: Launch of the My Synapz brand (Marketing & Communication)September 2025 - Today (11 months)Paris, FranceCreation of a brand platform, a media and marketing strategy, and a content calendar for social networks for the launch of My Synapz.A brand of food supplements for cerebral well-being, linked to an app and an AI for user monitoring.
Reviews
Recommendations
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Education
- Master Digital Marketing & E-businessINSEEC MSc & MBA2021Master Digital Marketing & E-business
- C1 Level, San Francisco, USAEF Executive Language Institute2019Niveau C1, San Francisco, Etats Unis