Freelancer profile translated to English.
Back to original languageAbout Charlotte
Hello! I'm Charlotte, and I've been working professionally in the fields of communication, content, and PR for years. With my academic background as a linguist, literary, and cultural scholar with a focus on German and Italian studies, I have already gained several years of experience as an editor, content marketing and communications manager, and SEO and content manager in corporate communications. What has become clear to me in the process? That many things in the world can go better if we communicate correctly, are understood correctly, show understanding, and lead by good example, keyword leadership 😉! That's why it's a matter close to my heart to prepare content of all kinds in such a way that it is correctly understood by the right people. What makes me stand out? My own character with my own ideas, ambitions, and, as an AIESECer, of course, 'the drive to achieve'
I'm happy to help you plan, integrate, implement, evaluate, and optimize your online marketing activities in a meaningful way!
German
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Basic
Can work on-site
Köln (up to 50km)
Experience
- netspirits GmbHSEO and Content ManagerApril 2024 - Today (2 years and 2 months)Cologne, Germany• Strategic consulting and operational support for national and international clients (B2B and e-commerce) for SEO, GEO, LLMO, Content Marketing, UX/CRO, and Digital PR with visibility increases of 20-40% within 6-12 months• Development and implementation of holistic SEO and GEO strategies (OnPage, Content, Technical, OffPage) with a measurable focus on visibility, traffic, and conversions• Conception of Content & Keyword Strategies (short-tail, long-tail, topic clusters, search intentions), 400+• Creation and optimization of SEO content (landing pages, blog articles, guides, product and category pages), 150+• Content development of websites with a focus on on-page optimization, UX, and conversion relevance• Conducting client workshops and expert presentations on SEO and Content Marketing, 8+• Performing technical SEO audits (crawling, indexing, internal linking, pagespeed, etc.), 15+• Conducting backlink and off-page audits including recommendations for action• Monitoring & Reporting based on relevant KPIs (visibility, organic traffic, rankings, conversions) and common SEO tools (Looker Studio, Google Analytics 4, Google Search Console, Sistrix, ahrefs, etc.)• Competitive analysis and derivation of data-based optimization measures• Specialization in website relaunch projects- Coordination of 5-10 internal and external stakeholders- SEO support from conception to go-live (structure, redirects, content, tracking)• Leading the internal Website Relaunch unit, including marketing and acquisition measures with SEA campaigns, newsletters, and social media• Corporate Influencing & Social Media Marketing- Creation of social media strategies- Creation & analysis of posts- KPI-based optimization
- JUMiNGOContent Marketing ManagerNovember 2023 - March 2024 (4 months)Cologne, Germany• Establishment and management of the Content Marketing department• Development of a holistic Content Marketing Strategy to increase brand awareness and visibility• Creation of specialized content (blog articles, whitepapers, case studies, website copy, social media posts) in B2C and B2B environments for shipping and logistics, 40+• Cross-channel distribution via website, social media, PR, newsletters• SEO optimization of existing and new content with keywords, links, etc.• Community management on social media• Development and implementation of a consistent tone of voice• Success measurement based on defined KPIs (reach, engagement, organic traffic)• Close collaboration with Marketing, Sales, and other departments• Derivation of strategic measures for brand positioning
- schoesslers GmbHCommunications ManagerApril 2023 - September 2023 (5 months)Cologne, Germany• Consulting and support for international B2B clients in the digital economy on Public Relations, 5+• Development of holistic communication strategies including client workshops, press kits, and reports, 20+• Positioning of companies and executives in the media and at events• Creation and placement of content formats: technical articles, interviews, press releases, podcasts, speaker appearances, 20+• Media monitoring and success evaluation• Content creation for social media, 15+• Participation in an internal podcast working group
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Education
- Bachelor of ArtsTechnische Universität Dresden2022Bachelor of Arts der Sprach-, Literatur- und Kulturwissenschaften mit Schwerpunkt Germanistik,
- Language Courseder Sprachschule Saena Iulia2019Sprachkurs