Charlotte Roux

I am the Digital Marketing Manager at Totemia, the leading marketplace for children's and teen getaways. I participated in building Totemia's image and identity, developed a strategy to increase its brand awareness and an acquisition strategy.

Among my Marketing missions: natural referencing of the platform, setting up advertising on Google Ads and Facebook Business, carrying out Newsletter campaigns, retargeting campaigns and Google display, developing a social media strategy, creating digital and audiovisual content, producing communication materials and sales brochures.

In E-Commerce and business development: analyzing traffic on Google Analytics, monitoring KPIs and writing recommendations, commercial prospecting with works councils and customer relations.