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Charlotte RichardCR

Charlotte Richard

Copywriter, Creative content director

€690/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charlotte

Creative mind, journalist, raised on creativity at KissKissBankBank 🦁, and excellence at alan🦄, I have been telling stories of brands, projects, entrepreneurs, and change for ten years. I believe in storytelling as a lever for action, imagination as emancipation 💪.

I write stories that don't tell lies 🌱 but have brains. Tailor-made and fair stories.

I design brand platforms (audit, benchmark, naming), editorial strategies (charters, editorial calendars, style guides) 🔦, practice copywriting ✒️ (articles, reports, portraits, long formats, speeches, activity reports, manifestos, opinion pieces and other sweets), produce and host your podcasts 🎙️, finally I have a soft spot for UX Writing and product marketing.
  • English

    Fluent

  • Spanish

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to 10km)

Experience

  • Studio Las Letras
    Founder
    CONSULTING AND AUDITS
    January 2020 - Today (6 years and 5 months)
    Paris, France
    Maison de mots since 2020.

    Las Letras likes words that don't tell lies but have brains.

    Tailor-made and fair words, because it's better when it's good. Las Letras:

    - Designs your brand platforms: audit, benchmark, naming.

    - Practices copywriting: articles, reports, portraits, long formats,
    speeches, activity reports, manifestos, opinion pieces and other sweets.

    - Builds your editorial charters, editorial calendars, style guides.

    - Indulges in podcasts, UX Writing and product marketing
    Copywriting Web writing Editorial strategy UX Writing Writing Brand platform Naming
  • Alan
    Head of content & communications
    BANKING AND INSURANCE
    April 2018 - September 2019 (1 year and 5 months)
    Paris, France
    Alan is the health insurance that makes you feel good (and the rising star of the European startup scene).

    Alan re-invents complementary health insurance towards more transparency and simplicity.

    I joined the brilliant alan team as the 25th employee to design the overall communication and content strategy:
    - Definition of brand standards: brand platform, tone, editorial charter.
    - Design of advertising campaigns (metro, television).
    - Design and execution of the written and audio editorial strategy (blog, podcast).
    Editorial strategy Copywriting Podcast UX writing Copywriting Content marketing Web writing
  • KissKissBankBank
    Head of partnerships
    CULTURE
    October 2012 - April 2018 (5 years and 6 months)
    Paris, France
    KissKissBankBank was launched in September 2009 by Ombline le Lasseur, Adrien Aumont and Vincent Ricordeau. Their ambition? To allow you to finance your creative, associative or entrepreneurial projects through donations or pre-orders. In November 2014, they decided to put our crowdfunding experience at the service of companies with Lendopolis. In 2020, KissKissBankBank is the leader in crowdfunding made in France.

    I participated in the wonderful KissKissBankBank adventure from the very beginning - I was their first employee - until the sale of the group to La Banque Postale as a creative Swiss Army knife: from building partnerships, to designing creative operations, to designing content strategy.
    Communication strategy Editorial strategy Project management Partnerships Content marketing Copywriting

Recommendations

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Former user and 1 other person have recommended Charlotte

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Education

  • Master of Applied Modern Literature
    Université Paris IV - Sorbonne
    2006
  • Master of Journalism
    Institut Français de Presse - Paris II Assas
    2009

Skill set

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