Freelancer profile translated to English.
Back to original languageAbout Charlotte
I take on projects that are just starting or looking for their cruising speed, and I build the ecosystem that allows them to truly exist.
My work lies at the intersection of brand strategy, business development, and partnerships. I conceptualize quickly, structure, and generate concrete results.
What I bring: a brand launch from A to Z, a partnership and sponsorship strategy, structured B2B development, collaborations that last.
My references: launch of two wellness brands, a sponsorship program built from scratch for a Cannes Film Festival label with Magnum (€200K) and the BNP Paribas Foundation, an event service created from scratch generating €40-60K in monthly revenue.
My playgrounds: wellness, health, lifestyle, culture, events. Projects that have something to say.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Marseille (up to 10km)
Experience
- FlexLabGrowth Strategy & Activation LeadHEALTH AND WELLNESSMarch 2025 - July 2025 (4 months)Paris, FranceSupport for the launch of Flexlab, an assisted stretching studio in Paris.Definition and deployment of the growth strategy, editorial identity, and customer journey.**Brand Strategy & Positioning**: creation of the identity and editorial line.**Acquisition & Growth Marketing**: implementation of CRM levers, social media, influence, paid campaigns, and on-site activations.**Brand Content & Community**: conception and production of engaging content (photos, videos, newsletters, social media).**Partnerships & Activations**: identification and negotiation of strategic collaborations.**Customer Loyalty**: conception and monitoring of retention and emailing campaigns.Global management of the launch, from strategy to operational execution.
- Festival de CannesGrowth Strategy & Brand Partnerships LeadFILM AND AVSeptember 2023 - September 2024 (1 year)Paris, FranceStrategic development of patronage and partnerships for a Cannes Film Festival label.Conception and deployment of tailor-made activations to engage brands without a pre-existing network.Analysis and identification of each company's specific challenges (CSR, editorial, image).Creation of original and relevant proposals: events, podcasts, cultural content.Negotiation and support until sponsor signature.Brand Activation: matchmaking, co-creation of projects, operational management.Examples achieved:LGBTQ+ event strategy with Magnum.Cultural podcast project with Deezer and the BNP Paribas Foundation.
- DESKEOBusiness DeveloperE-COMMERCEJanuary 2021 - January 2022 (1 year)Paris, FranceDevelopment and management of Deskeo's event offering, from brief intake to customer loyalty. Strategic advice on formats, operational needs (venues, F&B, logistics), and coordination of on-site teams. Contract negotiation, schedule management, and process optimization to ensure smooth event execution. Implementation of customer activation strategies and tools for continuous improvement of the user experience.
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Education
- Bachelor's Degree in Modern Literature - Minor in EnglishSorbonne Nouvelle University - Paris 32018Licence Lettres Modernes - Mineure Anglais
- Strategic Marketing ManagementISEFAC Bachelor, specialized bachelor's school2015Management Stratégique en Marketing