Freelancer profile translated to English.
Back to original languageAbout Charlotte
Consultant/Project Manager with 6 years of expertise in CRM within the retail, fashion, sports, cosmetics sectors, and agencies. Specializing in optimizing customer journeys and managing multi-channel campaigns, I assist companies in their digital strategy to maximize customer engagement and ROI.
CRM:
I support you in the design, deployment, and analysis of your multi-channel marketing campaigns. I am involved in both CRM strategy and operational implementation, as well as targeting and segmentation, personalization of customer journeys, and analysis of your results:
- Management and steering of multi-channel campaigns (email, SMS, wallet push, mail)
- Development of CRM animation plans aligned with commercial highlights and loyalty operations
- Optimization of creatives and messages with a customer-centric, personalized, and business-performance-oriented approach
- Briefs, targeting, proof approval, segmentation, and routing
- Monitoring and analysis of campaign KPIs with a continuous improvement logic and concrete recommendations
- A/B tests, monitoring, and personalization of customer journeys: message prioritization, commercial pressure, and omnichannel customer journey
- Coordination of internal and external teams, and transversal projects
Rigorous, curious, and results-oriented, I fully invest myself in each mission to ensure high-performing, consistent, and engaging campaigns.
Accustomed to working in demanding and agile environments, I quickly adapt to your tools, teams, processes, and challenges.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TotalEnergies TOTSA - CommunicationMarketing Automation & CRM OfficerENERGY AND UTILITIESJanuary 2026 - Today (7 months)Paris, FranceAs part of the launch of the new loyalty program, I supported Total Energies in the creation, optimization, and integration of content within automated email journeys to ensure consistency of messaging, quality of user experience, and alignment with the new loyalty program's identity.
- Complete content writing for each email in the automation journey: Welcome, Loyalty, Reactivation, Qualification, Assistance (55 campaigns)
- Content and visual integration in Dartagnan
- UX and responsive email design, respecting graphical and editorial consistency
- Testing and verification (links, display, consistency) before sending.
- Delivery of a ready-to-deploy email journey, compliant with the requirements of the revamped loyalty program.
- Ensure compliance with best practices in emailing (deliverability, GDPR, anti-spam).
- Monitoring of approvals and stakeholder coordination
- Support for the deployment of one-shot campaigns
- DENTSU CREATIVECRM & Social Media Project ManagerTRAVEL AND TOURISMJanuary 2024 - September 2024 (8 months)Paris, FranceOn behalf of the client Flying Blue, AIR FRANCE KLM's loyalty program:
- Development of the social media strategy and other media campaigns (organic, paid)
- Management of the editorial calendar on each social network; conception and briefing of creative teams
- Responsible for content delivery and post publication, in coordination with the publishing team
- Deployment of CRM campaigns: creative briefs, HTML delivery, proof approvals
- Preparation and facilitation of weekly and monthly client meetings
- Responsible for KPIs and campaign performance reports
- L'ORÉALCRM Campaign ManagerFASHION AND COSMETICSNovember 2023 - March 2024 (4 months)Paris, FranceWithin the Dermatological Beauty Division (La Roche Posay, Vichy, CeraVe, SkinCeuticals):
- B2C: Rechallenging customer lifecycle emails: optimizing existing triggers and creating new journeys, proposing creative ideas for emails via the Dartagnan email builder, sending HTMLs and proof approvals with integration teams.
- B2B: Brainstorming and implementing new trigger customer journeys for the B2B site targeting professionals (pharmacies, retailers...): briefing trigger emails to creative agencies and validating campaign setup/targeting.
Recommendations
Be the first to recommend Charlotte
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 - Digital & Direct MarketingIAE de Lille2019En alternance - BAC +5
- University Diploma in Technology (DUT) in Marketing TechniquesIUT de Sceaux - Université Paris-Saclay2016BAC +2