Freelancer profile translated to English.
Back to original languageAbout Charlotte
Boost your digital visibility with a rigorous and sector-specific approach.
Hello, I'm Charlotte Pierrel. I help companies develop their online presence.
📂 Consult my latest achievements and case studies on my portfolio:
👉
Why work with me?Currently Marketing Officer within the AUXI'life network, I practice my freelance activity in parallel. This dual role guarantees daily updated business expertise and professionalism rooted in the reality of the field.
My areas of expertise:
-> **Social Media Management**: Editorial strategy, visual content creation (Canva, CapCut) and community management.
-> **Content Marketing**: Writing SEO blog posts and newsletters to engage your audience.
-> **Local Visibility**: Optimization of Google Business Profile listings to capture local customers.
-> **Analysis and Performance**: Precise monitoring of results through clear reporting.
-> **Graphic Design**: Creation of all materials (flyers, business cards, posters, menus).
The advantage of our collaboration: I offer great operational agility and excellent quality-expertise. My background, both personal and professional, has allowed me to experiment in very diverse fields. This versatility allows me to adapt quickly to your environment and offer creative and relevant solutions.
✨ Ready to boost your brand image? Contact me for a 15-minute chat to review your needs.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Réseau AUXI'lifeMarketing OfficerMEDICALNovember 2024 - Today (1 year and 7 months)Bordeaux, France- Operational Marketing: development and deployment of marketing action plans- Internal Communication: creation and distribution of internal newsletters, employee network animation- Local Referencing: management and optimization of Google My Business listings (customer reviews, statistical analysis, rating strategy)- Website Redesign: redesign of the showcase website under WordPress (architecture, content, SEO)- SEO / Web Analytics: analysis of web performance via Google Analytics, monitoring and reporting with Looker Studio- E-commerce: creation and management of a Shopify store (setup, content, conversion strategy)- Event Communication: organization of internal events, sponsor search, press relations and budgeting- Recruitment Marketing Support: operational support for employer branding strategy (improvement of Indeed score and employer visibility)
- Terres d'aventure et KaravaniersDigital Marketing OfficerTRAVEL AND TOURISMMarch 2024 - September 2024 (6 months)Montreal, QC, Canada- Management of online presence on various platforms (content calendar, organic posts, etc.) - Actions to improve the notoriety and online presence of various brands- Assistance in setting up paid acquisition campaigns- Newsletter writing- Support on various communication-related tasks (one-off events, partnerships, etc.)
- 100% VillasMarketing AssistantREAL ESTATEMay 2023 - August 2023 (4 months)Antilles, SE, Dominican Republic- Monitor social media interaction and create content aligned with the brand and marketing strategy.- Manage a forward-looking staff schedule for villas and social media - Assist in creating, editing content for the blog and newsletters, and contribute to SEO content optimization.- Participate in the planning and organization of marketing events.
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Education
- Master 1 & 2 - Organizational CommunicationUniversité Lumière Lyon 22024Master 1 & 2 - Communication des organisations
- DUETI - Social CommunicationUniversité du Québec à Trois-Rivières2022DUETI - Communication sociale