Freelancer profile translated to English.
Back to original languageAbout Charlotte
Creative at heart, I love to play with words, colors, proportions, evoke emotion, provoke reactions.
Having studied visual communication and management, I worked as a marketing project manager and digital communication officer and developed skills in copywriting. I have notably written: brand manifestos, blog articles, social media copy, product sheet writing and translation, newsletters, press kits, and press releases.
Furthermore, having always drawn, I create patterns and prints, as well as logos as a freelancer.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- LÕU.YETUMarketing/Communication Project ManagerSeptember 2021 - May 2022 (8 months)Paris, FranceConception of the 360° marketing plan for the development of new collections (E-shop / Retail / Social Media)• Monitoring and deployment of operations for each campaign:- Creation of the visual identity and associated storytelling- Production shooting (campaign, social media, packshot)- Partnership implementation• Management and implementation of Communication materials- Content Marketing: Digital briefs (Home, Lookbook, Newsletters, Landing Page)- Unpacking: Print & GWP- Launch events for new collections (Press & Influencer)• Performance monitoring and analysis
- StereolabsContent CreatorFebruary 2021 - August 2021 (6 months)• Organization and in-house production of photo and video shoots for new products• Production of graphic content (visuals and infographics) for the website, marketing materials, and social media• Analysis and optimization of content performance throughout the funnel to continuously improve impact• Collaboration with audiovisual service providers for video production• Design and production of Stereolabs goodies for the team and clients• Integration of Stereolabs Branding within the new premises (layout, demos, visitor paths)• Management of the entire content production chain (writing, design, distribution)• Ensuring a convincing, clear, coherent, and technically precise message by collaborating with the R&D and sales teams
- RodierDigital Communication & Marketing ManagerJune 2019 - November 2020 (1 year and 5 months)Paris, France- Community management- Management and strategic planning of social media- Catalog management: monitoring of shoots and online product listings, merchandising, analysis of product performance and cross-selling.- Reporting, weekly and monthly analysis of KPIs and statistics (via Google Analytics…)- Creation of emails, newsletters, digital communication materials (GIF banners, social media visuals)- Mock-up/graphic design of web pages (Homepage, landing pages, headers) and visuals for the website and social media- Writing of edits and the magazine- Layout of print communication materials (cards, POS displays, press releases, lookbooks)- Participation in shoots (brief, mood board, preparation, setup)- Photo retouching- Creative and digital watch, benchmarks
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Education
- Understanding Fashion: From Business to CultureInstitut Français de la Mode2020Understanding Fashion: From Business to Culture
- Master of ManagementParis School of Business2020Master's degree, Luxury Management